This week has been a whirlwind of resurfacing fast food characters, corporate scandals, and surprise (not really a surprise), widespread discussion and analysis over a violent scene in Game of Thrones. Here’s a look at some of these top trending stories on social this week, and see what the social data reveals about what people really think.
This week, the world of social media celebrated several interesting “holidays,” from Cinco de Mayo to the unofficial Star Wars-tribute (May the 4th be with you, and also with you), and an homage to fashion at the Met Ball. Or in my opinion, a showcase of sheer depravity.
Death and taxes, am I right? This week in the US, one of life’s inevitabilities dominated our financial mindsets as people scrambled to file last year’s taxes. Not to mention our Twitter convos. April 15 has come and gone, another tax day done, but which tax filing software won the brand conversation battle on social? Also, on the presidential ballot front, the democratic party’s own Hillary Clinton announced she’s running. Officially.
On the heels of last week’s announcement of a new $46 million round of funding (which put the valuation of the company in the billion-dollar category), social media management platform Sprinklr announced the acquisition of online community platform provider Get Satisfaction.
So this happened last night in Portugal: a controlled (?) explosion took place in a large quarry at about .. 11PM. Soon, people around the area, and this went as far as 40 kms (24 miles), flooded facebook, twitter and other social media channels, fantasizing and plotting about the event. During the next 20 minutes, I browsed social media and online newspapers, looking for an answer. Zero, nothing, nada. But then, in a 5-10 minutes window, 5 newspapers had covered the thing. The explosion was real.
All around the world, people are preparing to don their greenest finery for St. Patrick’s Day (or is it St. Patty’s Day?) and the controversial debate of Ts vs Ds has the social world divided. The impending Irish holiday (celebrated with beer-fueled debauchery here in the States) is just one of the stories that trended on social this week.
Sprinklr announces today that it is acquiring Pluck from Demand Media. Pluck has a community platform that boasts customers like Mattel, Walgreens and L’Oreal, and emphasizes Sprinklr’s desire to increase its breadth of solutions in content management. I caught up with Sprinklr CEO and founder, Ragy Thomas, last week before the acquisition was announced.
From fashion rule-breaking firsts, to burritos and frigid temperatures, we’re looking at this week’s news by the numbers. The social numbers that is. Let’s take a closer look at the data and some key insights around some of the most popular topics in our collective psyche.
This week was a rollercoaster ride in news, between a tragic shooting in North Carolina, show hijacking Grammy interruptions, Netflix leak, and of course the imminent holiday that bums out so many singletons - Valentine’s Day.