With over 28 million small businesses across America, being visible to your local market is extremely important. Search engines have taken notice of this too, which is why players like Google have given increased focus to personalized search results which prioritize websites that are local (depending on the type of search).
This change to how search engines work has also caused a shift in how companies execute an SEO plan. Long gone are the days of building a website and hiring someone to build a bunch of links through a private network and expect you'll get the results you need to build your business. No, the modern search landscape requires a more sophisticated, and well-rounded approach to building the coveted visibility in the search engines.
Fortunately, the world of SEO is one that is most often open to collaboration and sharing tactics that are going to work. After all, the right businesses being visible in local search results is not just good for your business, it's also great for the search engines as it helps people find what they're looking for.
Some of the best local SEO experts around have collaborated to create this 32-step checklist on how to gain the local visibility you need to continue building your business (Infographic by 99MediaLab).