For the week of October 17 - October 23, 2016, U.S. brands and properties captured 146 million likes and comments on posts published on Instagram. Powered by Shareablee data, the top brand on Instagram for each respective industry is shown in the ranking below.
National Geographic (Media Publisher) topped the ranking with nearly 29 million Instagram actions, topped by a photo of Tim Laman, the winner of "Wildlife Photographer of the Year 2016". The NFL (Sports) came in second with nearly 12 million likes and comments on Instagram, led by a photo of Dak Prescott and Aaron Rodgers from #DALvsGB.
Anastasia Beverly Hills (Consumer Goods) was No. 3 in the ranking with 8 million actions led by posts featuring makeup artists, Aisha and Zuly Rulz. Of the top performing brands, Jaguar (Auto) saw the most growth in Instagram actions over the previous week with a 38% increase in likes and comments driven by a 43% increase in Instagram posts, with top posts led by photos of Jaguar XF and F-TYPE.
i Total actions include all post-level likes and comments.
ii Total content includes all posts published by each brand across Instagram.
iii Actions per post is a calculation of the average number of post-level actions received, every time content is published.
iv Total followers includes the number of Instagram followers for each brand as of October 23, 2016.