The Best Performing Brands on Twitter Last Week
For the week of January 23 - January 29, 2017, Sports related content seem to rule the Twitter sphere. Powered by Shareablee data, the top brand on Twitter for each respective industry is shown in the ranking below.
Bleacher Report (Publishing) was #1 with 1.6 million+ actions on 325 Tweets; that's an average of 5,000 actions per tweet. SportsCenter (TV Shows) wasn't far behind at #2 with 1.1 million+ actions.
A few notable highlights: Coming in #3, NFL (Sports & Recreation) dominated with over 685K+ actions. Mercedes-Benz (Automotive), had the top spot with 28K+ actions. FedEx (Business Services) had 76K+ actions on just 11 posts. Of note, Whataburger (Consumer Goods) though No. 7 in the overall ranking, had over 37K+ actions with just 9 posts.
Seems that as we lead up to the Super Bowl sports-related content is already winning.
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