From December 7 - December 13, 2015, U.S. brands and properties captured 564 million total actions (likes, shares, comments) from Facebook posts. Powered by Shareablee data, the top brand on Facebook for each respective industry is shown in the ranking below.
The Golden State Warriors (Sports) topped the ranking with nearly 3.5 million Facebook actions, followed by BuzzFeed Food (Media Publisher) with more than 3.4 million actions.
BuzzFeed Food scored the most Facebook shares of any brand in the ranking, with shares accounting for 43% of the media publisher's total Facebook actions. BuzzFeed Food's top Facebook posts with the most shares were recipes for various types of waffles and pizza mac & cheese.
Of the top performing brands, Universal Studios Hollywood (Travel) saw the highest growth in Facebook actions over the previous week at 1,753%, largely driven by a 2,144% spike in shares, most of which came from its posts announcing the grand opening of The Wizarding World of Harry Potter on April 7, 2016.
i Total actions include all post-level likes, shares and comments.
ii Total content includes all posts published by each brand across Facebook.
iii Actions per post is a calculation of the average number of post-level actions received, every time content is published.
iv Total followers includes the number of Facebook fans for each brand as of December 13, 2015.