For the week of July 11, 2016 - July 15, 2016, U.S. brands captured nearly 1.2 billion likes, shares, comments and retweets on content published on Facebook, Twitter and Instagram. Powered by Shareablee data, the top U.S. brands across Facebook, Twitter and Instagram for each respective industry is shown in the ranking below.
National Geographic (Media Publisher) ranked No. 1 overall capturing 18.1 million total actions, led by Instagram photos of Alaskan wildlife and images from NatGeo archives. WWE (Sports) ranked second with nearly 7.3 million social actions, driven by Instagram posts celebrating the birthday of one of its stars, Brock Lesnar.
Anastasia Beverly Hills (Consumer Goods) ranked third with 4 million actions, featuring photos of its fans using the brand's #DipBrow products in dark brown and chocolate. Among the Top 10, GoPro (Consumer Electronics) experienced the most week-over-week engagement improvement at 45%. That growth was driven by #GoProGirl campaign with photos from Oregon and Hawaii.
i Total actions metric includes the total volume of post-level likes, shares, retweets and comments.
ii Total content includes all posts, tweets and media posted by each brand across platforms.
iii Actions per post metric notes the average number of actions garnered by each brand.
iv Total fans/followers includes fans/followers for each brand as of July 15, 2016.