NBA, Anastasia Beverly Hills and National Geographic Top Weekly U.S. Brand Ranking
For the week of January 25, 2016 - January 31, 2016, U.S. brands captured 1.5 billion likes, shares, comments and retweets on content published on Facebook, Twitter and Instagram. Powered by Shareablee data, the top U.S. brands across Facebook, Twitter and Instagram for each respective industry is shown in the ranking below. National Geographic (Media Publisher) was the top overall brand in the ranking with nearly 27.1 million total actions, driven by captivating Instagram photos of animals including bears, elephants and leopards. NBA (Sports) scored second top spot with nearly 21.1 million social actions, led by Instagram posts focused on the Golden State Warriors and their star player Stephen Curry. Anastasia Beverly Hills (Consumer Goods) ranked third with nearly 5.2 million actions, driven by posts featuring its social users' contributed makeup tutorial videos and kit selections.
Of the top performing brands, Porsche (Auto) saw the most growth in social engagement over the previous week with a 39% increase in social actions driven by photos of new and old car models. Victoria's Secret (Fashion) scored the highest actions per post of any top ten brand, led by posts on Instagram from their Valentine's Day #LoveMeMore campaign, including special gifts.
i Total actions metric includes the total volume of post-level likes, shares, retweets and comments.
ii Total content includes all posts, tweets and media posted by each brand across platforms.
iii Actions per post metric notes the average number of actions garnered by each brand.
iv Total fans/followers includes fans/followers for each brand as of January 31, 2016.
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