The Top U.S. Media Publishers on Social Media - April 2017
For the month of April 2017, video content continues to drive engagement for most publishers in the various genres.
Powered by Shareablee data, here are the top brands, ranked by total actions (Facebook, Twitter, Instagram and YouTube) for each respective industry - take note of these leaders and check out what, specifically, it is they're doing on their pages to get inspiration and ideas for your own strategies.
In the Entertainment category, UNILAD continues to outpace it's competitors with 94.9 million actions and an astonishing 2.7 billion video views. They continue to set the bar very high for content producers in all categories.
In the Automotive segment, Super Street Magazine continues to lead the pack with 3.6 million actions and 617K video views.
The Family Genre was once again dominated by Scary Mommy, with 6.4 million actions and over 18.3 million video views.
In the Home & Garden Category, Country Living Magazine again maintained the top spot with 6.6 million actions and 92.9 million video views.
And in Travel, no surprise, National Geographic Travel maintained it's top spot, with 37.8 million actions and over 8.1 million video views.
Other notable highlights: In the Food category, Tasty continues to provide entertaining and yummy videos to dominate with 29.2 million actions and 685 million video views. Men's Interest publication - Complex, had over 30.5 million actions and 61.4 million video views. In the Fashion & Style category HYPERBEAST dominates with 30.2 million actions and 7.9 million video views.
If you're looking for insights on how to maximize social in your industry, these publishers are leading the way, and provide some great examples of initiatives that are clearly generating results.
Follow Tania Yuki on Twitter