New Report Highlights the Rise of AI in Brand Video Production

New insights into the latest branded video content and creation trends.

By Andrew Hutchinson • March 26, 2025

YouTube Announces Its Brandcast 2025 Ad Insights Event

Tune in on May 14th for the latest info on YouTube's brand and marketing opportunities.

By Andrew Hutchinson • March 26, 2025

LinkedIn Outlines How To Run Live Video Events in the App via Zoom

A potentially valuable consideration for your LinkedIn strategy.

By Andrew Hutchinson • March 19, 2025

Court Rules AI-Generated Art Does Not Qualify for Copyright Protection

AI generated art cannot be attributed to a human author.

By Andrew Hutchinson • March 19, 2025

YouTube Tests Handy New Shorts Editing Display

The updated editing UI will show when captions and stickers are encroaching on in-app display elements.

By Andrew Hutchinson • March 18, 2025

YouTube Tests Option To Remove End Screens from Clips

It seems like a minor thing, but some people really don't like them...

By Andrew Hutchinson • March 18, 2025

Data Shows That Longer Clips Are Gaining Traction on TikTok

It seems that "longer short" videos are now gaining more traction. 

By Andrew Hutchinson • March 17, 2025

YouTube Highlights the Brand Promotion Benefits of Shorts

Some handy, data-backed pointers on the value of Shorts for brand promotion.

By Andrew Hutchinson • March 16, 2025

Google Updates BrandConnect To Facilitate Creator Content Partnerships

BrandConnect aims to facilitate brand and creator partnerships on sponsored content.

By Andrew Hutchinson • March 13, 2025

TikTok Publishes 2025 Ramadan Marketing Guide

Some tips for brands looking to tap into the broader celebration this month. 

By Andrew Hutchinson • March 10, 2025

Report Looks at Best Time To Post To Social Apps in 2025

Some new insights to assist in your content planning. 

By Andrew Hutchinson • March 10, 2025

YouTube Will Now Manually Review More Videos for Ad Suitability

The process will send more videos for manual ad review assessment.

By Andrew Hutchinson • March 10, 2025

TikTok Provides Tips on Creating Engaging Photo Posts

Some tips for your still image posts on TikTok. 

By Andrew Hutchinson • March 9, 2025

Google Expands Access To AI Search, Launches Advanced AI Queries

Google’s looking to fend off rising competition in search. 

By Andrew Hutchinson • March 5, 2025

Google Expands AI Shopping Elements

Google’s adding more AI elements to its shopping options.

By Andrew Hutchinson • March 5, 2025

E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series

"Descubre e.l.f.ecto" — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows. 

By Jessica Hammers • March 4, 2025

YouTube Announces Update to Mid-Roll Ad Placement Process in Clips

YouTube's looking to put more reliance on its automatic ad placement process.

By Andrew Hutchinson • March 1, 2025

TikTok Sets Deadline for the Switch to Its Creative Suite

TikTok's Creator Marketplace will be no more after April 1.

By Andrew Hutchinson • Feb. 27, 2025

Snapchat Shares Insights Into Effective Branded Content Approaches

Some key tips to improve your Snapchat campaigns. 

By Andrew Hutchinson • Feb. 27, 2025

YouTube Reaches 1B Monthly Podcast Listeners

Another consideration for your Google Ads approach?

By Andrew Hutchinson • Feb. 26, 2025

YouTube Adds AI Audio Replacement Options, Tests ‘Hype’ Purchasing

An easier way to replace problematic audio in your YouTube clips.

By Andrew Hutchinson • Feb. 26, 2025

How TikTok Users Respond to Music in Brand Promotions

New research takes a look at how TikTok users engage with different music genres in the app.

By Andrew Hutchinson • Feb. 25, 2025

Instagram Explains How Its Algorithm Weighs Time Spent Watching Longer Clips

Instagram says that it weights watch time for longer clips, as well as completion rate.

By Andrew Hutchinson • Feb. 25, 2025

Snapchat Highlights the Value of AR in Driving Audience Connection

The study looks at how AR experiences drive emotional connection and response.

By Andrew Hutchinson • Feb. 20, 2025

YouTube Expands Voice Replies, Adds Quick Promote Option for Shorts

Now, you’ll be able to quickly boost your best-performing Shorts clips.

By Andrew Hutchinson • Feb. 19, 2025