Social Media Club Forms Interim Board of Directors

And the very cool thing about this entire situation is that I am on the board. I am very excited to be a part of this project; and I am also humbled that Chris Heuer has asked me to participate. To be on the same list as those listed below is truly an honor. Here is a tidbit of what I and 41 ot...

By Michael Brito • July 9, 2008

ON24 Launches Virtual Tradeshow Platform with Real Potential

The concept of virtual tradeshows has been around since at least 2001. The appeal, to both exhibitors and attendees, is obvious. No travel costs. No lost productive time due to travel. No limit on the number of employees you can use to staff your booth or "send to the show." No need to limit th...

By Tom Pick • July 9, 2008

Marketing Books with Viral Video

Last month, the WSJ published an article on how book publishers are using viral videos to promote new books. "Book Trailers" is the name that authors and publishers have given to these videos aimed at YouTube audiences and they are quickly becoming a normal part of the marketing cycle of a new b...

By Matthew Peters • July 9, 2008

Profession: Corporate Security Manager chez DAIMLER AG

Le Journal des Directeurs de Sécurité des Entreprises de juin 2008 présente une interview de Thomas Menk, Corporate Security Manager chez Daimler Chrysler, qui nous livre sa vision du management des risques de sécurité dans le cadre de la 'corporate governance'. Thomas Menk a effectué un long c...

By Laurent Magloire • July 9, 2008

What the F**K is social media

Voici, via le blog de Marta Kagan (social Media Evangelist + Online Marketing Pro), un exposé consacré aux médias sociaux : particulièrement brillant et pragmatique. Link to original post

By william ory • July 9, 2008

Groundswell to Obama: "we own your brand!"

Maybe someone should mail the Barack Obama campaign a copy of Groundswell. I had just interviewed Josh Bernoff last week, and one piece of news began hitting me: a group organizing itself in the groundswell around the name Get FISA Right, and was using the Obama blog to tell the senator he is wr...

By Angelo Fernando • July 9, 2008

Conversations avec Daniel Kaplan

Le 8 mai 2008, lors du passage à Montréal de Daniel Kaplan, délégué général de la Fing, j'avais animé un groupe de discussion organisé par Parole citoyenne, en collaboration avec INIS, portant sur diverses perspectives et prospectives web. Les capsules sont maintenant en ligne sur le site de l'...

By Martin Lessard • July 9, 2008

Are employees partly-owned brands?

Chris Brogan, whom I regard as a lead evangelist of social media, raises a great question: Are employees quietly becoming a "half-owned brands" of the company they work for? Indeed, he's referring to people like Robert (Fast Company) Scoble, and Charlene (Forrester) Li etc, who are known not for...

By Angelo Fernando • July 9, 2008

Obama, les "netroots" et la campagne US

Hier soir, je me suis rendu dans les locaux de la Netscouade suite à l'invitation conjointe de l'agence et du blog ilovepolitics.info à venir "découvrir et débattre de deux aspects marquants de la campagne présidentielle américaine" : * jamais les "netroots;, ces mouvements auto-aurganisés s...

By Remi Barra • July 9, 2008

What happened to the blogroll?

Duncan Riley asks; What's happened to the blogroll? I have also noticed that bloggers are dropping their blogroll. Here are my thoughts on why this might be: The blogroll has been superceded by Twitter and FriendFeed as the easiest and most information rich method of tracking and associating on...

By Daniel Young • July 9, 2008

Personal Branding - Is it really something new?

Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... I attended a great event last night held by Next Level Executives on personal branding. Dan Schawbel and John Bates spoke of personal branding ...

By Debra Murphy • July 9, 2008

John Mayer and Blackberry, an Intelligent Use of Sponsorship

It's not often I come across a major musical artists' web site and find that I can say to myself - "these guys got it right." Today I visited John Mayers site and although I'm not a fan of his music the site is a great example of how to get the message across simply and elegantly while giving ...

By Dave Allen • July 8, 2008

Music and Brands, Proctor and Gamble

The news today is that Proctor and Gamble is getting into the music business. Just as Starbucks is going in the opposite direction and exiting the CD sales business, more brands are jumping in to fill the void left by the collapse of the CD retail store business. Music sales in the UK were onc...

By Dave Allen • July 8, 2008

Quelques chiffres sur les widgets

Les widgets seront bientôt les éléments de base de tout les réseaux sociaux selon Eric Alterman, le fondateur de KickApp (un éditeur de widgets en marque blanche). Et pour cause depuis le succès des applications de Facebook, l'écosystème de ces petits modules à copier-coller se développe rapi...

By Loukouman Amidou • July 8, 2008

Le registre des lobbyistes disponible sur Internet

Le registre des représentants d'intérêts à Bruxelles est désormais disponible et consultable en ligne. Il ne compte pour l'instant que 56 groupes d'intérêts mais va certainement s'étoffer dans les mois et semaines à venir. Par rapport à mon billet précédent sur le sujet, il faut préciser qu...

By Laurent Magloire • July 8, 2008

UK PR, marketing and media jobs see big drop in June 2008

Marketing, PR and media sector jobs registered the steepest decline in availability in June, according to online recruitment site Monster. However, "opportunities increased significantly in hospitality and tourism; and healthcare, social work whilst the arts, entertainment, sports, leisure secto...

By Andrew Smith • July 8, 2008

Cool Marketing Tools

Photo Courtesy of Morguefile Here are a few marketing tools and resources I've come across recently. The first is the complete Zip Code Index, a detailed resource containing more than 42,000 US Zip Codes, along with their associated demographic and geographic attributes. There is no cost to down...

By Harry Hoover • July 8, 2008

Why Do Business Blogs Fail?

Many times we portray business as a faceless entity without properly expressing it as an entity of human needs and expectations. The ironic chasm is that sometimes when people get organized as a business the subsequent behavior doesn't always seem human. From Galvin O'Malley at Mediapost: Forre...

By Jay Deragon • July 8, 2008

Plaxo Pulse: When social networks go wrong

There have been a few cases (that we know about) of social networks going wrong and high profile service providers have been found out for stepping over the line when it comes to privacy, Facebook's Beacon being the most high profile example. Now it's my turn to experience a social networking...

By Daniel Young • July 8, 2008

Forrester on Social Loyalty

I just got done reading a great report from Forrester called, "Social Loyalty: How To Find, Create, And Nurture Brand Advocates." If you subscribe to Forrester, check it out; and if you don't, you might find it worth the $379 price tag.The Executive Summary outlines Forrester's concerns with t...

By Augie Ray • July 8, 2008

LinkedIn n'est pas adapté pour ceux qui ont de gros réseaux

LinkedIn a encore de gros développements à faire avant de devenir l'outil idéal. Par ailleurs, les besoins des utilisateurs du début ne sont plus les mêmes que ceux d'aujourd'hui. En effet, on ne gère pas un réseau de 50 connections de la même manière que lorsqu'on en a 600. Les fonctionnal...

By Vanina Delobelle • July 7, 2008

Bounce these ideas around.

It's the "what have you been up to" edition.As many of you know, I've spent the last few months on hiatus from "real work" and yet, I've still managed to stay busy. Here are some links to my pet projects.YAPAfter starting the Young Association Professionals Facebook group with a fabulous group o...

By Lindy Dreyer • July 7, 2008

What Works Now in B2B Lead Generation, Part 2

Part 1 of this review of MarketingSherpa's just-released 2008 B2B Lead Generation Handbook discussed the dramatic changes in B2B marketing practices over the last decade, why SEO and SEM have become critical components of any successful B2B lead generation strategy, and why B2B companies should...

By Tom Pick • July 7, 2008

Brazlian Author Paulo Coelho Takes Marketers To School

This post is a guest contribution from my good friend and fellow author, David Vinjamuri - founder of the ThirdWay Brand Trainers and author of the new book Accidental Branding. I don't often run guest posts on my blog, but I'm on vacation through Wednesday and asked David if I could repost the...

By Rohit Bhargava • July 7, 2008

Definition + Social Media = Need stats to join the conversation?

If you're not sure whether to join or not the conversation, have a look at Martha Z. Kagan presentation on Social Media. Though there's maybe too much F-words, I do think she's right doing so. It's not an easy way joining a new form of communication (I mean for professionals, not for people) suc...

By Romain Pechard • July 7, 2008