Content Marketing: Page 627

  • Integrating SEO + SEM = True Search Engine Marketing

    I came across this great presentation from my buddy Daniel Riveong, Head of Search Marketing at e-Storm International on why an integrated SEO and SEM program can help you get the most impact on search engine results pages (SERPs), while effectively managing your search marketing spend. By shari...

    By • July 7, 2008

  • Banners and Widgets for Nonprofits and Volunteer Organizations, Part 1

    By Dennis D. McDonald Partly in response to the volunteer work my wife has been doing here in Alexandria, Virginia I've been researching the availability of banners and widgets published by nonprofits and volunteer organizations. Banners are the clickable images or text blocks that many web si...

    By • July 7, 2008

  • Starbucks... sometimes location isn't everything

    Some coffee fans get grim delight in Starbucks woes | U.S. | Reuters Over-expansion and high prices are no doubt a big part of the coffee shop's woes, but the persistent tide of negative customer sentiment can't be ignored. Bloggers have trashed Starbucks for its packaged coolness and its insi...

    By • July 7, 2008

  • Marketing vs. Conversation

    The mindset of marketers view the social web as a place to create buzz from viral marketing. The mindset of the people is that the social web is a place to converse, connect and share their own media. And marketers wonder why click through rates from on line advertising has gone down. PHYLLIS K...

    By • July 7, 2008

  • Google v. Your Privacy

    Google is taking a lot of flack on user privacy. The company has been forced to handover Youtube's log data to Viacom and is now being questionned about its streetview pictures in Europe. See ZDNet Garett Rogers and dot.life for summaries/references.Link to original post

    By • July 7, 2008

  • Passion Is Rocket Fuel for Your Personal Brand

    This is my guest post for the GTDtimes, which is a blog associated with David Allen, who is the best selling author of Getting Things Done. People need drive in order to accomplish goals. Salespeople need incentives in order to act. We all need a reason for being to feel compelled to get things ...

    By • July 7, 2008

  • Flash Vs. Silverlight : l'indexation

    Alors que la bataille fait rage entre Flash et Silverlight les deux géants que sont Adobe et Microsoft essayent de se démarquer sur le terrain de l'indexation ... Le fait que les applications fournies à l'aide des technologies riches (type flash) soient difficilement indexables pose de plus en ...

    By • July 7, 2008

  • Why you should question any tech B-to-B PR campaign that emphasises print over online

    A very instructive interview with IDG founder Pat McGovern in today's Guardian - with some unavoidable conclusions for the tech PR sector. McGovern hasn't built a $3bn empire by getting things too wrong - so worth listening to his views on the future of B-to-B publishing (he says all B-to-B publ...

    By • July 7, 2008

  • Du Social Media dans votre site Internet !

    Comme je vous le présentais dans Abandonner les FAQs, passer aux FAQs dynamiques, l'intégration d'outil de Social Media au sein même d'un site Internet de marque est une véritable tendance. Et c'est une bonne chose, beaucoup de sites de marques gardent encore profondément un aspect Web 1.0 en t...

    By • July 7, 2008

  • Adquake Strikes Hollywood (and Everywhere Else)

    The earth is shifting under the feet of people in Hollywood (and New York and everywhere else where big media and marketing are found). No, it's not an earthquake; it's an adquake.The television industry is being shaken by rapid changes in technology, consumer tastes, and demographics. For de...

    By • July 7, 2008

  • Tous experts média sociaux...mouai

    C'est dingue le nombre d'experts média sociaux qui peuvent fleurir ces derniers temps. Ils rajoutent tous le terme sur leur CV ou leur carte de visite. Certains se mettent experts en réseaux sociaux alors que leur seule compétence est d'utiliser Facebook et LinkedIn quotidiennement. Quand un...

    By • July 6, 2008

  • 3 NING Social Networks to Watch

    The latest buzz around social networks - meaning the big guys like Facebook, Bebo, CyWorld and MySpace - is about whether the services can ever turn into legitimate, profit-making businesses. There is the usual hype-leads-to-backlash-of-criticism phenomena going on. Meanwhile, services like NI...

    By • July 6, 2008

  • Facebook, nouvelle boîte à spams

    Rediffusion du 16 janvier 2008 Facebook c'est super parce qu'avec son API plein d'applications peuvent s'ajouter, on peut désormais tout avoir sur Facebook...oui mais voilà vraiment tout ! Quand j'ouvre ma messagerie le matin, en dehors des spams habituels filtrés par Google...

    By • July 5, 2008

  • Quand les festivals vont sur les réseaux sociaux

    C'est l'été et c'est la saison des festivals. A l'heure où le secteur fait grise mine à cause d'une fréquentation parfois en baisse (notamment à cause la multiplication des offres), il est d'autant plus important de communiquer de façon efficace sur son évènement. Les médias sociaux semblent ...

    By • July 5, 2008

  • Why Do Brands Create Frustrations?

    In the Relationship Economy brands need to pay specific attention to messages, processes and experiences that create frustrations for people. Frustration is an emotion that occurs in situations where one is blocked from reaching a personal or professional goal. It is comparable to anger and dis...

    By • July 5, 2008

  • PR Skillsets of the Future

    Digital PR is still considered by many in the industry to be a novelty and by some, even a fad but most smart people realise that what's peripheral for the majority of clients/organisations and specialised today will become mainstream and core in the relatively near future. My agency has digi...

    By • July 5, 2008

  • Good/Bad Buzz autour d'Ingrid Betancourt

    La libération d'Ingrid Betancourt a provoqué une vague de joie en France et un peu partout au monde. C'est un exemple type d'une information qui fait le tour du web et qui génère deux Buzz de suite de manière très rapide.Good BuzzLa libération de la franco-colombienne est une événement de taille...

    By • July 5, 2008

  • OpenSocial et le r??seau social universel

    Hier soir,Henri Kaufman avait convi?? Patrick Chanezon, API evangelist chez Google ?? San-Francisco, au Cercle du Marketing Direct pour "??vang??liser" (puisque c'est le terme consacr?? ;) une audience de marketeurs aux vertus d'Open Social, la solution imagin??e par Google pour r??pondre ?? l...

    By • July 5, 2008

  • Customer Service in the Age of Social Media: A Lesson from Hewlett Packard

    Providing poor customer service has always been a dangerous proposition for brands. Failing to meet consumer expectations damages brands, but pre-2005 (before social media began to explode) the risks were relatively small. Any single service event could have destroyed brand loyalty for a sing...

    By • July 5, 2008

  • Online Reputation Monitoring Survey for BtoB marketers

    Some interesting data about brand monitoring offine and online A recent survey conducted by Buzz Marketing, and sponsored by Marketing Profs and Trackur, shows that more than half of the BtoB marketers polled aren't adequately prepared for an online crisis. Although the sample universe was smal...

    By • July 4, 2008

  • Shell Japan to build giant solar plant

    Japan's Showa Shell Sekiyu is planning to build a 100 billion yen (US$948 million) solar panel plant, one of the largest in the world. He said the new plant would have an annual capacity of 1,000 megawatts, equivalent to that of a regular-sized nuclear power reactor, and outdistancing Sharp's ...

    By • July 4, 2008

  • Is It Truth or PC?

    In the movie "A Few Good Men" Tom Cruise plays a military attorney chasing the offenses of a general played by Jack Nicholson. One of the famous exchanges between the two has Tom Cruise questioning the witness (Jack Nicholson) and the dialog went like this: Nicholson: You want answers?Cruise: ...

    By • July 4, 2008

  • Think Twitter is silly? Look what it just did....

    We get this question a lot at Every Dot Connects - "What the heck is Twitter, and how can something that sounds so goofy possibly do anything useful?" Today, many people in Austin, Texas saw firsthand what Twitter can do with a few dedicated people and a great idea. It was the inaugural Austin B...

    By • July 4, 2008

  • Budweiser sait faire de la pub !

    Quel est l'objectif d'une pub? Toucher et marquer les esprits. Quand cet objectif est atteint, alors la pub peut être réputée réussie. Une pub peut servir à faire vendre ou à développer une image de marque. Budweiser a fait fort avec celle-ci, en tous cas, moi, elle m'a touchée ! Link to ori...

    By • July 3, 2008

  • Les 3 font le mois

    Si le trois fait le mois, on n'est pas prêt de se reposer ce mois-ci :Identi.ca : un twitter-like, version ouverte. Sorti hier. Produit ici même dans les laboratoires de Montréal et maintenant se répandant partout dans le monde entier, comme un virus.Praized en application FaceBook: tous les com...

    By • July 3, 2008