Instagram Officially Expands Reels Length to 3 Minutes

Now you can share longer Reels, though Instagram has previously advised against it.

By Andrew Hutchinson • Jan. 18, 2025

Report Looks at Optimal B2B Outreach Strategies in 2025

Some key notes for your B2B marketing approach.

By Andrew Hutchinson • Jan. 14, 2025

YouTube Expands 3-Minute Shorts to All Users

Now, all YouTube uploads under 3 minutes in length will qualify as Shorts.

By Andrew Hutchinson • Jan. 9, 2025

Instagram Shares Tips on What To Avoid To Maximize Post Reach [Infographic]

Some pointers to keep in mind when posting on IG. 

By Andrew Hutchinson • Jan. 8, 2025

YouTube Looks To Simplify Shorts Creation From Longer Clips

YouTube's testing another way to create Shorts from your longer content. 

By Andrew Hutchinson • Jan. 7, 2025

Online Shopping Reached New Highs in 2024 [Infographic]

The online sales opportunity is now greater than ever.

By Andrew Hutchinson • Jan. 6, 2025

AI Characters Are Already Driving Big Engagement in Social Apps

AI-generated bots are coming to take over social apps, whether you like it or not. 

By Andrew Hutchinson • Jan. 5, 2025

The Key Principles of Video Ad Creation [Infographic]

Some key tips to help get your ad creation process on track. 

By Andrew Hutchinson • Jan. 5, 2025

Is It Still Worth Adding Hashtags to Your Posts?

Hashtags are not as important as they once were, but are they useless?

By Andrew Hutchinson • Dec. 18, 2024

YouTube Shares Its Top Ad Campaigns of 2024

Some tips and pointers based on the top performing YouTube campaigns of the year.

By Andrew Hutchinson • Dec. 18, 2024

YouTube Adds More Insights and Management Options to Channel Pages

New ways to manage your YouTube channel in the main app.

By Andrew Hutchinson • Dec. 11, 2024

YouTube Expands Access To Auto-Dubbing in Different Languages

A new way to reach more people with your YouTube content.

By Andrew Hutchinson • Dec. 10, 2024

Google Shares the Top Search Trends of 2024

The latest insights into what got people searching this year.

By Andrew Hutchinson • Dec. 10, 2024

Meta Interviews Marketing Leaders for New ‘Performance Talks’ Hub

The video series includes pointers on Meta’s automated Advantage+ ads, Reels, audience growth tactics and more.

By Andrew Hutchinson • Dec. 4, 2024

YouTube Previews Coming AI Elements in Its ‘Inspiration’ Tab

Some new AI-based guidance for your YouTube videos.

By Andrew Hutchinson • Dec. 2, 2024

YouTube Updates BrandConnect, Community Posts and More

An easier way for creators to connect with branded content opportunities.

By Andrew Hutchinson • Dec. 2, 2024

Meta Shares Insight Into the Performance of Its AI-Based Ad Elements

Its AI ad tools are driving return on ad spend and conversions for advertisers, Meta reported. 

By Andrew Hutchinson • Dec. 2, 2024

YouTube Shares Tips on How Creators Can Align With CTV Viewing

Some pointers to help you align with the big screen viewing shift.

By Andrew Hutchinson • Nov. 26, 2024

7 Creative Design Trend Predictions for 2025 [Infographic]

Some visual trend notes for your planning. 

By Andrew Hutchinson • Nov. 24, 2024

Facebook Switches to ‘Views’ as Its Primary Metric

Facebook is following Instagram's lead in making “Views” its focus metric. 

By Andrew Hutchinson • Nov. 14, 2024

TikTok Adds New Gen AI Video Creation Tools for Marketers

TikTok's AI video generation tools are getting an upgrade.

By Andrew Hutchinson • Nov. 14, 2024

Snapchat Shares Insight Into TV and Mobile Video Consumption Trends

New video consumption insights from Snap.

By Andrew Hutchinson • Nov. 12, 2024

LinkedIn Provides Tips on Posting Short-Form Video in the App [Infographic]

Some tips for your LinkedIn video content approach. 

By Andrew Hutchinson • Nov. 5, 2024

YouTube’s Seeking More Government Support for UK-Based Creators

YouTube's running a public consultation to learn more about creator challenges.

By Andrew Hutchinson • Nov. 5, 2024

Capcut Launches ‘Commerce Pro’ Package for Retail Promotions

A new tool to help retail marketers create better content.

By Andrew Hutchinson • Nov. 4, 2024