YouTube CEO Outlines Key Areas of Focus for 2025

Some guidance for your YouTube strategy.

By Andrew Hutchinson • Feb. 11, 2025

30 Engaging Hooks for Instagram Reels [Infographic]

Some prompts to help kick off your IG Reels creation approach.

By Mark Walker-Ford • Feb. 10, 2025

The AI Shift Is Impacting Google’s Search Market Dominance [Infographic]

AI's impact on discovery is set to disrupt traditional search marketing. 

By Andrew Hutchinson • Feb. 10, 2025

Snapchat Shares Marketing Tips for Valentine’s Day

The research shows that Snapchatters tend to spend more on Valentine’s Day gifts than others.

By Andrew Hutchinson • Feb. 9, 2025

Google Announces New Integrations for Campaign Manager 360

New integrations with Adobe, Typeface, The Trade Desk and Netflix bring expanded placement and creative offerings for Google Ads campaigns. 

By Andrew Hutchinson • Feb. 9, 2025

YouTube Partners with Repurpose.io To Enable Reposting from TikTok

An easy way to merge your content into YouTube Shorts.

By Andrew Hutchinson • Feb. 6, 2025

Report Looks at Average Social Media Post Performance in the Major Apps

Some comparative insights for your social media marketing efforts.

By Andrew Hutchinson • Feb. 6, 2025

YouTube Expands Access to Communities, Adds New CTV Viewing Insights

A new way to engage with your YouTube audience.

By Andrew Hutchinson • Feb. 5, 2025

Instagram Previews AI Elements in New ‘Edits’ App

Meta's coming video editor looks set to include a range of AI functions.

By Andrew Hutchinson • Feb. 2, 2025

Meta Publishes Tips on How To Make Best Use of Threads

Some new tips and pointers on how to make best use of Threads.

By Andrew Hutchinson • Feb. 2, 2025

Google Adds New Options for Demand Gen Campaigns

New options for your Google Ads campaigns.

By Andrew Hutchinson • Jan. 30, 2025

YouTube Launches 2025 AdBlitz to Showcase Super Bowl Campaigns

A central hub for all the 2025 Super Bowl ad campaigns. 

By Andrew Hutchinson • Jan. 30, 2025

Instagram Adds New Views Insights To Guide Creative Performance

The new metrics will provide more insight into viewer retention and comparative performance.

By Andrew Hutchinson • Jan. 29, 2025

TikTok Launches 2025 Marketing Calendar

Some key dates and notes for your planning.

By Andrew Hutchinson • Jan. 27, 2025

Threads Rolls Out Mobile Analytics to All Users

Users will be able to access info on top-performing posts, follower growth and more.

By Andrew Hutchinson • Jan. 23, 2025

LinkedIn Provides Thought Leadership Tips [Infographic]

Some pointers to help you create more resonant LinkedIn content. 

By Andrew Hutchinson • Jan. 21, 2025

Instagram Officially Expands Reels Length to 3 Minutes

Now you can share longer Reels, though Instagram has previously advised against it.

By Andrew Hutchinson • Jan. 18, 2025

Report Looks at Optimal B2B Outreach Strategies in 2025

Some key notes for your B2B marketing approach.

By Andrew Hutchinson • Jan. 14, 2025

YouTube Expands 3-Minute Shorts to All Users

Now, all YouTube uploads under 3 minutes in length will qualify as Shorts.

By Andrew Hutchinson • Jan. 9, 2025

Instagram Shares Tips on What To Avoid To Maximize Post Reach [Infographic]

Some pointers to keep in mind when posting on IG. 

By Andrew Hutchinson • Jan. 8, 2025

YouTube Looks To Simplify Shorts Creation From Longer Clips

YouTube's testing another way to create Shorts from your longer content. 

By Andrew Hutchinson • Jan. 7, 2025

Online Shopping Reached New Highs in 2024 [Infographic]

The online sales opportunity is now greater than ever.

By Andrew Hutchinson • Jan. 6, 2025

AI Characters Are Already Driving Big Engagement in Social Apps

AI-generated bots are coming to take over social apps, whether you like it or not. 

By Andrew Hutchinson • Jan. 5, 2025

The Key Principles of Video Ad Creation [Infographic]

Some key tips to help get your ad creation process on track. 

By Andrew Hutchinson • Jan. 5, 2025

Is It Still Worth Adding Hashtags to Your Posts?

Hashtags are not as important as they once were, but are they useless?

By Andrew Hutchinson • Dec. 18, 2024