Meta and Microsoft Join New Framework on Responsible AI Use

The group aims to establish broader industry regulation on generative AI usage.

By Andrew Hutchinson • June 14, 2023

LinkedIn Adds New Video Ad Options, Expands Access to Conversation and Thought Leader Ads

Some new considerations for your LinkedIn campaigns.

By Andrew Hutchinson • June 7, 2023

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

LinkedIn Launches New Report on the State of B2B Marketing

A heap of new insights for B2B marketers.

By Andrew Hutchinson • June 7, 2023

LinkedIn Tests Generative AI Prompts for Ad Creation in Campaign Manager

LinkedIn continues to integrate more generative AI elements.

By Andrew Hutchinson • June 7, 2023

LinkedIn Launches DMs for Company Pages

A new DM option for your LinkedIn strategy.

By Andrew Hutchinson • June 7, 2023

LinkedIn Experiments with New AI Assistant for InMails

LinkedIn continues to add more generative AI elements.

By Andrew Hutchinson • June 6, 2023

How luxury brands can drive results for paid ads on LinkedIn

New research from VidMob shows how brands in a growing luxury goods market are driving results with paid ads targeting business professionals.

By Sara Karlovitch • June 5, 2023

LinkedIn Shares New Insights to Help SaaS Marketers Capitalize on Current Trends

The report looks at the latest SaaS market trends, and how brands can tap into these shifts.

By Andrew Hutchinson • May 31, 2023

LinkedIn Adds AI-Generated Job Candidate Responses in Recruiter

LinkedIn continues to integrate generative AI elements.

By Andrew Hutchinson • May 30, 2023

LinkedIn Launches New ‘Find Your In’ Ad Campaign

The campaign aims to highlight how you can use the platform to find your ideal career path.

By Andrew Hutchinson • May 29, 2023

LinkedIn Integrates More Buyer Intent Signals into Sales Navigator Alerts

LinkedIn continues to add more buyer intent signals into Sales Navigator, highlighting new opportunities.

By Andrew Hutchinson • May 24, 2023

LinkedIn Adds Verifications in Job Listings to Provide More Assurance for Users

Another ID confirmation element from LinkedIn.

By Andrew Hutchinson • May 23, 2023

LinkedIn Shares New Insights into How Institutional Investors Use the App for Research

The report highlights LinkedIn’s unique audience of senior managers and how brands can connect with this audience.

By Andrew Hutchinson • May 18, 2023

LinkedIn Shares New Insights into How Auto Brands Are Driving Success with LinkedIn Ads [Infographic]

It may not seem like a natural fit, but auto brands are seeing good success with LinkedIn campaigns.

By Andrew Hutchinson • May 18, 2023

LinkedIn Adds New Topic Prompts to Help Creators Build Their Presence in the App

The topic prompts, based on your profile and activity, will help guide you towards key topics of interest.

By Andrew Hutchinson • May 14, 2023

LinkedIn Will No Longer Count Inactive or Restricted Accounts in Connection and Follower Stats

Your LinkedIn audience counts may see a dip this week.

By Andrew Hutchinson • May 11, 2023

New Report Highlights the Best Times to Post to Social Platforms in 2023

Sprout Social has published its annual overview of the most engaging times to post.

By Andrew Hutchinson • May 10, 2023

LinkedIn Shuts Down Chinese Jobs App, the Last Element of LinkedIn in the Region

Regulatory changes have essentially forced LinkedIn out of the Chinese market.

By Andrew Hutchinson • May 9, 2023

LinkedIn Posting Best Practices for 2023 [Infographic]

Some data-backed pointers for your LinkedIn strategy.

By Andrew Hutchinson • May 8, 2023

LinkedIn Experiments with Generative AI Prompts for Posts

LinkedIn's parent company Microsoft is working to bring generative AI to all its apps and functions.

By Andrew Hutchinson • May 5, 2023

LinkedIn Shares Key Milestones of its 20 Year History [Infographic]

Here's a look at how LinkedIn's ad products have evolved since 2003.

By Andrew Hutchinson • May 5, 2023

LinkedIn’s Now Up to 930 Million Members, Continues to See Strong Engagement

The platform also continues to report 'record levels of engagement'.

By Andrew Hutchinson • May 2, 2023

LinkedIn Adds New Custom CTA Buttons on LinkedIn Premium Member Profiles

The new CTA buttons will provide more ways to drive direct traffic from your LinkedIn presence.

By Andrew Hutchinson • April 25, 2023

LinkedIn Launches New Video Series as it Expands its Focus on Original Content

The new series will highlight inspirational people who've achieved success, despite setbacks.

By Andrew Hutchinson • April 25, 2023

LinkedIn Shares Insights into How its Feed Algorithm Works in Overview of Spam Tackling Efforts

Some interesting notes on how LinkedIn's algorithm dictates post reach.

By Andrew Hutchinson • April 20, 2023