LinkedIn Adds Premium Video Ad Placement, More AI Ad Tools

Some new ad options coming to LinkedIn.

By Andrew Hutchinson • June 5, 2024

LinkedIn Updates Link Previews in Organic Posts With Smaller Images

You may need to update your LinkedIn posting approach.

By Andrew Hutchinson • May 30, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

LinkedIn Shares Insights Into the Use of AI in Marketing [Infographic]

A look at how marketers are adopting the latest AI tools. 

By Andrew Hutchinson • May 29, 2024

Report Highlights the Best Times to Post to Social Platforms in 2024

Some research-backed notes to help guide your posting process.

By Andrew Hutchinson • May 21, 2024

LinkedIn Adds Labels for AI Generated Content

Most social platforms now have an AI labeling system in place.

By Andrew Hutchinson • May 20, 2024

LinkedIn Rolls Out Option to Reply To Specific DMs on Mobile

Another refinement for your LinkedIn DMs.

By Andrew Hutchinson • May 19, 2024

LinkedIn Shares Data on Evolving Marketing Skills [Infographic]

LinkedIn’s latest careers report highlights key trends in the marketing sector.

By Andrew Hutchinson • May 15, 2024

LinkedIn Shares Insight Into Professional Use of Generative AI

New insights into the evolving gen AI shift.

By Andrew Hutchinson • May 8, 2024

LinkedIn Shares Tips To Help Marketers Maximize Campaign Performance [Infographic]

Many modern marketing dilemmas can be solved by advancing ad tech options.

By Andrew Hutchinson • May 8, 2024

Key Posting Tips for LinkedIn, Instagram and Facebook [Infographic]

Some pointers to help in your social post creation process.

By Andrew Hutchinson • May 6, 2024

LinkedIn Launches In-Stream Games With Competitive User Rankings

LinkedIn's adding three puzzle games to begin with. 

By Andrew Hutchinson • May 1, 2024

LinkedIn Shares Insight Into the Most In-Demand Marketing Skills [Infographic]

Good news for SMT readers.

By Andrew Hutchinson • April 30, 2024

EU Reports Provide Insight Into LinkedIn Usage

New EU reporting data provides more insight into LinkedIn's actual active audience.

By Andrew Hutchinson • April 29, 2024

LinkedIn Sees Record Levels of Engagement Once Again

No details, just topline reporting.

By Andrew Hutchinson • April 25, 2024

LinkedIn Shares Tips to Help B2B Marketers Maximize Their Efforts [Infographic]

Some tips from LinkedIn on how to stretch your marketing budget further.

By Andrew Hutchinson • April 23, 2024

LinkedIn’s Testing a Premium Company Pages Business Subscription Option

The new option would provide your page with a range of additional tools.

By Andrew Hutchinson • April 17, 2024

LinkedIn Adds Shortcut To Find Collaborative Articles You Can Contribute To

LinkedIn says that readership of Collaborative Articles has increased by 270%.

By Andrew Hutchinson • April 10, 2024

LinkedIn Highlights the Potential of Video Ads for B2B Brands [Infographic]

LinkedIn’s looking to make video a bigger focus.

By Andrew Hutchinson • April 9, 2024

LinkedIn Announces Verification for Recruiters To Help Address Scam Pitches

An expanded verification option on LinkedIn.

By Andrew Hutchinson • April 9, 2024

New Study Looks at Most Effective LinkedIn Post Types in 2024

Some data-backed pointers for your LinkedIn marketing approach. 

By Andrew Hutchinson • April 4, 2024

LinkedIn Launches Connected TV and Live Event Ads for B2B Marketers

Brands will be able to target decision-makers across NBCUniversal’s streaming content on CTV.

By Andrew Hutchinson • April 4, 2024

LinkedIn Tests Dedicated Video Feed

Video is set to get more focus in the professional social app.

By Andrew Hutchinson • March 27, 2024

LinkedIn’s Rolling out Company Page Messaging to All Brands

LinkedIn’s making messaging available to all brands in the app. 

By Andrew Hutchinson • March 26, 2024

LinkedIn Adds Dynamic UTM Parameters to Campaign Tracking

A new option for tracking LinkedIn campaign performance.

By Andrew Hutchinson • March 25, 2024

LinkedIn Experiments With Puzzle Games In-Stream

Games on LinkedIn? Why?

By Andrew Hutchinson • March 17, 2024