LinkedIn Highlights Opportunities for B2C Marketers

LinkedIn member data shows that LinkedIn users have higher incomes and are keen to spend on luxury goods.

By Andrew Hutchinson • Feb. 21, 2024

LinkedIn Shares New Guidance To Improve Your Sales Approach

LinkedIn's latest guide includes a heap of practical tips to support sales.

By Andrew Hutchinson • Feb. 21, 2024

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

LinkedIn Shares Insights Into Public Group Posts Distribution

The platform provides insights into its group posting. 

By Andrew Hutchinson • Feb. 20, 2024

LinkedIn Launches New Media Planning API

The new API will provide more data points for campaign planning. 

By Andrew Hutchinson • Feb. 12, 2024

Key Tips on Maximizing LinkedIn Performance [Infographic]

Some notes on what LinkedIn's algorithm is looking to amplify in 2024.

By Andrew Hutchinson • Feb. 11, 2024

LinkedIn Adds New Prompts To Boost Networking Opportunities

LinkedIn's adding new generative AI tools to help streamline outreach. 

By Andrew Hutchinson • Feb. 6, 2024

LinkedIn’s Removing Its Creator Mode Option

LinkedIn's doing away with its dedicated 'Creator Mode' profile tools.

By Andrew Hutchinson • Feb. 5, 2024

LinkedIn Launches ‘Website Actions’ Tracking to Simplify Ad Response Measurement

The tool aims to simplify website engagement tracking based on ads.

By Andrew Hutchinson • Jan. 31, 2024

LinkedIn Reports Record Engagement Gets a Boost From AI

LinkedIn's seeing more engagement, with its AI tools helping to drive performance.

By Andrew Hutchinson • Jan. 31, 2024

The Upshot for Marketers as Social Media Platforms Evolve in 2024

How to excel in 2024 on Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and Pinterest.

By Andrew Hutchinson • Jan. 24, 2024

LinkedIn’s Removing Its Lookalike Audience Targeting Option as of Next Month

LinkedIn does still have some similar targeting options available.

By Andrew Hutchinson • Jan. 22, 2024

LinkedIn’s Rolling Out a New Sponsored Post Option To Maximize Content Benefits

A new consideration for your LinkedIn posting process.

By Andrew Hutchinson • Jan. 18, 2024

LinkedIn Shares Insights Into B2B Marketing Trends [Infographic]

Some insights into the top trends of focus among B2B marketers.

By Andrew Hutchinson • Jan. 17, 2024

LinkedIn Adds New Tools for Job Seekers, Including Job Preference Highlights and AI Assistant Tools

Some handy now options to help people seeking a new career path in 2024.

By Andrew Hutchinson • Jan. 17, 2024

Do You Need To Use Hashtags on LinkedIn?

Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this. 

By Andrew Hutchinson • Jan. 12, 2024

20 Content Prompts To Help Boost Your LinkedIn Presence in 2024 [Infographic]

Some helpful tips to make the most of your LinkedIn in the new year.

By Andrew Hutchinson • Jan. 7, 2024

LinkedIn Tests New AI-Based Learning Elements In-Stream

A more integrated flow could help people showcase their job skills and qualifications.

By Andrew Hutchinson • Dec. 21, 2023

LinkedIn Launches ‘Guide to Creating’ To Provide More Tips for Members

The new page will share tips and notes on how to maximize your LinkedIn presence.

By Andrew Hutchinson • Dec. 6, 2023

LinkedIn Rolls Out New Updates for Newsletters, Including Improved Creation and Customization Tools

Some handy updates for LinkedIn's newsletter creation tools.

By Andrew Hutchinson • Dec. 6, 2023

LinkedIn Adds Tools To Help Healthcare Workers Find the Right Job

New options to help nurses showcase their skills in the app.

By Andrew Hutchinson • Nov. 28, 2023

LinkedIn Announces New Ad Performance Measurement Updates

LinkedIn's rolling out some new tracking and attribution options for its ad tools.

By Andrew Hutchinson • Nov. 28, 2023

LinkedIn Shares New Insights Into the Impacts of Generative AI on the Workforce

The report looks at how generative AI is disrupting different industries.

By Andrew Hutchinson • Nov. 28, 2023

LinkedIn Expands ID Verification to More Regions

LinkedIn will now enable more users in more regions to confirm their ID.

By Andrew Hutchinson • Nov. 27, 2023

LinkedIn Outlines Updated, AI-Based System for Detecting Rule-Violating Content

LinkedIn's new AI-based system enables enhanced optimization of its moderation workflow.

By Andrew Hutchinson • Nov. 27, 2023

LinkedIn Shares New Insights Into Engagement With Collaborative Articles

LinkedIn says that an increasing number of its members are reading its new collaborative posts.

By Andrew Hutchinson • Nov. 20, 2023