Snapchat Shares Notes on Consumer Behaviors and Influences in the App

New research for your Snapchat planning. 

By Andrew Hutchinson • Oct. 29, 2024

Snapchat Will Begin Shipping AR Spectacles to EU Developers

Snapchat's expanding its testing pool for its AR glasses.

By Andrew Hutchinson • Oct. 29, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Adds Halloween Lenses, ‘Footsteps’ on Snap Map

Some new spooky features, as well as other updates.

By Andrew Hutchinson • Oct. 24, 2024

Snapchat Showcases New Spectacles AR Experiences

Snap’s next gen AR glasses facilitate all new experiences.

By Andrew Hutchinson • Oct. 20, 2024

Snapchat Shares Insights Into India’s Gen Z Audience

New insights into the spending habits of Gen Z in India.

By Andrew Hutchinson • Oct. 16, 2024

Instagram and TikTok Remain the Most Popular Social Apps Among Teens

New insights into teen social media usage habits.

By Andrew Hutchinson • Oct. 10, 2024

Snap Begins Testing Sponsored Posts and Promoted Places

New promotions coming to your Snap chats.

By Andrew Hutchinson • Oct. 8, 2024

Snapchat Brings Back Phantom House Series With Maybelline, State Farm

The Halloween content series now in its second year will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.”

By Aaron Baar • Oct. 3, 2024

Who’s Going To Win the AR Wearables Race?

A look at the next wave of AR glasses and which will win out with consumers.

By Andrew Hutchinson • Oct. 1, 2024

Snapchat Influencers Are More Likely To Drive Purchase Results, Report Finds

New data shows Snap influencers have a big impact on shoppers.

By Andrew Hutchinson • Sept. 29, 2024

Snapchat Signs EU AI Development Pact

Snap has joined many other notable companies by signing the EU AI pledge.

By Andrew Hutchinson • Sept. 25, 2024

Snapchat Partners With Google for Expanded AI Push

Snapchat’s looking to Google’s Gemini over OpenAI’s GPT models.

By Andrew Hutchinson • Sept. 24, 2024

Snapchat Highlights the Flaws of Last-Click Attribution

Some notes on the evolution of spending behaviors, and how that relates to ad approaches.

By Andrew Hutchinson • Sept. 18, 2024

Snap Unveils a Range of Updates at Annual Partner Summit

A new simplified UI, AR updates, AI advances and more.

By Andrew Hutchinson • Sept. 17, 2024

Snapchat Showcases Next Gen AR Spectacles

Snap’s looking to take on Apple and Meta in the AR wearables race.

By Andrew Hutchinson • Sept. 17, 2024

Meta, Snapchat and TikTok Team Up To Address Self-Harm Related Content

The new program will expand efforts to combat harmful material.

By Andrew Hutchinson • Sept. 12, 2024

Snapchat Now Serves 1.5M Active Users in New Zealand

Snapchat is used by around 30% of the total New Zealand population. 

By Andrew Hutchinson • Sept. 11, 2024

Snapchat Tests New Sharing Options for Older Teens

Expanded sharing options for older teens.

By Andrew Hutchinson • Sept. 10, 2024

New Studies Show That Snapchat Facilitates Positive User Experiences

The studies show that Snapchat usage can be beneficial for teen mental health.

By Andrew Hutchinson • Sept. 10, 2024

Snapchat Faces Lawsuit in New Mexico Over Failure To Protect Young Users

An investigation by the New Mexico DOJ found that Snap had failed to protect youngsters from exploitation. 

By Andrew Hutchinson • Sept. 7, 2024

Snapchat Is Adding Sponsored Snaps To Expands Its Ad Opportunities

Ads are coming to Snapchat's sacred inbox.

By Andrew Hutchinson • Sept. 3, 2024

Snapchat Reawakens Retro Trends With Latest Update

The latest round of Snap updates has a distinctly retro feel.

By Andrew Hutchinson • Aug. 29, 2024

Snapchat Adds New Safety Resources for Educators

Snapchat's added a range of new guides and tools to help monitor misuse and harms.

By Andrew Hutchinson • Aug. 28, 2024

Snapchat Launches Native iPad App

A bigger, more responsive Snap app on the bigger screen. 

By Andrew Hutchinson • Aug. 26, 2024

Snap and Meta Prepare to Showcase AR Glasses

The next generation of AR glasses could be closer than you think.

By Andrew Hutchinson • Aug. 21, 2024