Snapchat Announces Activations for Festival Season

Some new, themed elements to drive more Snap engagement.

By Andrew Hutchinson • April 14, 2024

Snapchat’s Set To Announce New Ad Options at IAB Newfronts Event

Snapchat says it will showcase a range of new ad options.

By Andrew Hutchinson • April 11, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Debuts AR Ring Try-on Experience for Cartier Campaign

Snapchat's added another AR try-on experience.

By Andrew Hutchinson • April 10, 2024

Snapchat Announces Ad Analytics Partnerships To Improve Campaign Insight

New partnerships to make it easier for Snap ad partners to optimize their campaigns.

By Andrew Hutchinson • April 9, 2024

Snapchat Demotes Controversial Solar System Feature

The function provides a representation of where you rank in your friends' social orbit.

By Andrew Hutchinson • April 5, 2024

Snapchat Launches Advanced Partner Program To Help Build on Opportunities

Snapchat's looking to improve its ad approaches, and maximize its revenue opportunities.

By Andrew Hutchinson • April 4, 2024

Snap Announces 2024 Partner Summit and Lens Fest

Expect a more low key event, following major cutbacks at the app.

By Andrew Hutchinson • April 2, 2024

Snapchat Adds Generative AI Lenses, Longer Video Uploads and More

New updates for your Snaps.

By Andrew Hutchinson • March 28, 2024

Snap Announces Expanded Brand Safety Partnership With IAS

New assurance for Snapchat’s ad partners.

By Andrew Hutchinson • March 26, 2024

Snap Launches Sponsored AR Filters as New Ad Option

A new consideration for your Snap promotions.

By Andrew Hutchinson • March 21, 2024

Meta, Snap and TikTok Agree to New Election Integrity Guidelines

The new, voluntary guidelines will facilitate more information sharing and cooperation.

By Andrew Hutchinson • March 19, 2024

Snapchat Tests Option Enabling Users to Opt-Out of Auto-Deleting Messages

The update would be a significant change to Snap's core functionality.

By Andrew Hutchinson • March 14, 2024

Social Platform Image Size Requirements 2024 [Infographic]

Ensure your visuals look their best with this reference listing.

By Andrew Hutchinson • March 4, 2024

Snapchat Shares Data on the Key Drivers of Effective Brand/Creator Partnerships

Trust is key to effective collaborations.

By Andrew Hutchinson • Feb. 22, 2024

Snap Announces New Partnership With Fospha To Provide More In-Depth Campaign Analytics

New campaign analytics options for your Snap promotions.

By Andrew Hutchinson • Feb. 15, 2024

Snapchat Shares New Research Into the Opportunities of the Saudi Arabian Market

Snapchat needs to find more ways to maximize its business opportunities.

By Andrew Hutchinson • Feb. 14, 2024

Snap Provides Tips for Advertisers Looking To Tap Into Super Bowl Discussion

Some tips to help improve your Super Bowl tie-ins on Snap.

By Andrew Hutchinson • Feb. 7, 2024

Snapchat’s Super Bowl LVIII Activations Include AR Lenses and Spotlight Prizes

Snapchat's got a range of features ready for the big game.

By Andrew Hutchinson • Feb. 7, 2024

Snapchat Is Now up to 800M Monthly Active Users

Snapchat has reached a new growth milestone, though that could slow over the next year.

By Andrew Hutchinson • Feb. 7, 2024

Snapchat Adds More Users, Posts Lower Than Expected Revenue in Q4

A mixed bag of results from Snap in Q4.

By Andrew Hutchinson • Feb. 6, 2024

Snapchat Announces New Round of Layoffs, Affecting 500 Roles

Snapchat's struggling to maximize its revenue opportunities.

By Andrew Hutchinson • Feb. 5, 2024

Snapchat’s New Ad Campaign Pitches It as ‘Antidote to Social Media’

Snapchat's looking to boost its appeal by highlighting how its different from other apps.

By Andrew Hutchinson • Feb. 2, 2024

Snap Is Recalling Its Pixy Drone Devices Due to Fire Risk

Snapchat's Pixy drone, which it discontinued in 2022, poses a fire risk due to a problem with its battery.

By Andrew Hutchinson • Feb. 1, 2024

Social Media CEOs Face Tough Questions Over Child Protection in US Senate

In a tense session, Senators pushed their case that social platforms need to do more to protect young users.

By Andrew Hutchinson • Jan. 31, 2024

New Report Shows TikTok Usage Is Rising Among Teen Users, While Snapchat Remains a Key Connector

The latest report from Qustodio is based on insights from over 400,000 participants.

By Andrew Hutchinson • Jan. 25, 2024