Snapchat Shares Insight Into the Value of the App for Film Promotions

Snapchatters are more likely to consider themselves film buffs than users of other apps.

By Andrew Hutchinson • June 12, 2024

Snapchat Adds AR Lenses to Skype Chats

The platform once again is looking to broaden access to its AR features as it refocuses on major markets. 

By Andrew Hutchinson • June 11, 2024

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snap Shares Insight Into the Effectiveness of AR for Brand Promotion

Snapchat’s AR tools can help to enhance brand messaging.

By Andrew Hutchinson • June 6, 2024

Snapchat Shares Insights Into the Environmental Benefits of AR

Augmented reality experiences can deliver significant environmental benefits.  

By Andrew Hutchinson • June 5, 2024

Snapchat Launches New Ad Campaign To Promote Connection

The promotion aims to help boost Snapchat take-up in the US and the UK.

By Andrew Hutchinson • June 3, 2024

Snapchat Shares Data on Ad Campaign Performance

Snapchat's latest study looks at brand versus direct response campaigns.

By Andrew Hutchinson • May 28, 2024

Snapchat Announces Voter Awareness Initiatives Ahead of EU Elections

With more young people taking part in the polls, Snap could be a key connector.

By Andrew Hutchinson • May 27, 2024

Snap Launches Camera Extension for Chrome

Now, you can dress up as a potato in your virtual meetings once again.

By Andrew Hutchinson • May 23, 2024

Snap Provides Overview of Its Evolving Ad Tools

Some interesting notes on the development of Snap's ad offerings.

By Andrew Hutchinson • May 23, 2024

Snapchat Announces Partnership With Data Management Platform Tealium

Expanded insights for Snap advertisers.

By Andrew Hutchinson • May 21, 2024

Snap Announces Partnership With Datahash on CAPI Integration

More assistance to help you better track your Snap campaign performance.

By Andrew Hutchinson • May 15, 2024

Snapchat Shares Notes on How To Improve Ad Campaign Performance

Snapchat’s “Three E’s” approach aims to ensure marketers are focused on the right elements.

By Andrew Hutchinson • May 15, 2024

Snap Outlines Drug Enforcement Measures for Fentanyl Awareness Day

Snapchat says that it has implemented a range of initiatives to combat drug-related activity in the app.

By Andrew Hutchinson • May 14, 2024

Snap Launches Program To Measure Carbon Emissions of Digital Ads

Snap is partnering with environmental impact measurement platform Scope3 for the initiative.

By Andrew Hutchinson • May 13, 2024

Snapchat Showcases New AR Ad Tools at NewFronts

Snap announced a range of new AR tools and content partnerships.

By Andrew Hutchinson • May 1, 2024

Snapchat Announces Generative AI Features, DM Editing

A slew of new updates for Snap.

By Andrew Hutchinson • May 1, 2024

Snapchat Sees Increases in Users and Revenue in Q1

A better outlook for Snap after its latest earnings report.

By Andrew Hutchinson • April 25, 2024

Snapchat Outlines Efforts to Support Civic Participation Ahead of 2024 Election

Snapchat has been able to help many young voters register and participate in recent polls.

By Andrew Hutchinson • April 22, 2024

Snapchat Shares Insight Into the Performance of Direct Response and Brand Campaigns

Some new considerations for your Snapchat campaigns.

By Andrew Hutchinson • April 18, 2024

Snapchat Adds AI Watermarks and Transparency Measures

AI-generated images downloaded from Snap will now include a new tag.

By Andrew Hutchinson • April 16, 2024

Snapchat Announces Activations for Festival Season

Some new, themed elements to drive more Snap engagement.

By Andrew Hutchinson • April 14, 2024

Snapchat’s Set To Announce New Ad Options at IAB Newfronts Event

Snapchat says it will showcase a range of new ad options.

By Andrew Hutchinson • April 11, 2024

Snapchat Debuts AR Ring Try-on Experience for Cartier Campaign

Snapchat's added another AR try-on experience.

By Andrew Hutchinson • April 10, 2024

Snapchat Announces Ad Analytics Partnerships To Improve Campaign Insight

New partnerships to make it easier for Snap ad partners to optimize their campaigns.

By Andrew Hutchinson • April 9, 2024

Snapchat Demotes Controversial Solar System Feature

The function provides a representation of where you rank in your friends' social orbit.

By Andrew Hutchinson • April 5, 2024