The Upshot for Marketers as Social Media Platforms Evolve in 2024

How to excel in 2024 on Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and Pinterest.

By Andrew Hutchinson • Jan. 24, 2024

Snapchat Adds Generative AI Pets for Subscribers

Another generative AI option for Snapchat+ subscribers.

By Andrew Hutchinson • Jan. 22, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat’s New AR Art Activation With Fine Arts Museums of San Francisco

Snapchat continues to showcase the connection between classic art and modern AR approaches.

By Andrew Hutchinson • Jan. 17, 2024

Snapchat Announces New Parental Oversight and Management Improvements

Snapchat's giving parents more options to ensure they know what their kids are up to in the app.

By Andrew Hutchinson • Jan. 11, 2024

Snapchat Shares Insight Into How Social Platforms Facilitate Connections

A new study from the National Opinion Research Center underlines the connective value of Snap. 

By Andrew Hutchinson • Jan. 8, 2024

Next Stage of AR Is Coming as Functional Glasses Near Consumer Launch

The AR shift will lead to a range of new marketing opportunities.

By Andrew Hutchinson • Jan. 7, 2024

Snapchat Announces New Entertainment Measurement Partnership With Samba TV

The partnership will provide more insights into the performance of promotions in the app.

By Andrew Hutchinson • Jan. 3, 2024

Snapchat Shares Insights on the Potential of Promotions for Automotive Brands

Snapchat says that its users are 1.5x more likely to be actively searching for a car.

By Andrew Hutchinson • Dec. 18, 2023

Snapchat May Need To Explore New Opportunities for AR Development

Snapchat is the leader in consumer AR experiences, but can it compete in AR wearables?

By Andrew Hutchinson • Dec. 15, 2023

Snapchat Announces Annual ‘Recap’ Activation, Shares Top In-App Trends From 2023

Get ready for a shot of nostalgia in your Snapchat feeds.

By Andrew Hutchinson • Dec. 12, 2023

Snapchat Announces New Generative AI Elements for Snapchat+ Subscribers

The platform is looking to get more sign-ups over the holidays.

By Andrew Hutchinson • Dec. 12, 2023

Snapchat Launches First Virtual Make-up Drop, as It Looks To Expand Bitmoji Promotions

Virtual fashion can influence real world shopping behaviors.

By Andrew Hutchinson • Dec. 5, 2023

Snapchat Launches Snapchat+ Gift Memberships for Christmas

The perfect gift for your Snap-obsessed relatives.

By Andrew Hutchinson • Dec. 5, 2023

Snapchat Tests New Ad-Free Subscription Tier

Every social app is exploring ad-free options, as a means to align with evolving privacy rules.

By Andrew Hutchinson • Nov. 21, 2023

Snapchat Publishes New Data Showing App Facilitates More Positive User Experiences

The study looked at how people physically respond when using different social apps.

By Andrew Hutchinson • Nov. 16, 2023

Snapchat Announces New AR Creation Elements at Lens Fest 2023

New AR features incoming for Snap creators.

By Andrew Hutchinson • Nov. 9, 2023

Social Media Trends 2024: 34 Predictions for Marketers

What’s coming next in the world of social media marketing? Here are our predictions for 2024.

By Andrew Hutchinson • Oct. 26, 2023

Snapchat Crosses 400M Users, Sees Revenue Growth in Q3

Some positive signs for Snap, among other concerns.

By Andrew Hutchinson • Oct. 24, 2023

Snapchat Shares New Insight Into Its Unique Audience Reach

Snapchat's new report shows its unique audience reach, in variance to other social apps.

By Andrew Hutchinson • Oct. 19, 2023

Snapchat Launches New Tools To Facilitate Creator Collaborations with Brands

Handy updates for your Snap ad planning.

By Andrew Hutchinson • Oct. 18, 2023

Snap Partners with Education Providers on New AR Lesson Elements

The new project will see Snap AR elements integrated into STEM courses.

By Andrew Hutchinson • Oct. 18, 2023

Snap Inc. Shares Rise on the Back of Optimistic Growth Projections for 2024

Snap CEO Evan Spiegel recently shared some positive growth projections for the app.

By Andrew Hutchinson • Oct. 16, 2023

Snap Users Are Unhappy With Latest Bitmoji Update

Snapchat's Bitmoji had a makeover, and not everyone is happy about it.

By Andrew Hutchinson • Oct. 9, 2023

Snapchat Announces New ‘Phantom House’ Activation for Halloween

The new project offers an interactive horror experience in the app.

By Andrew Hutchinson • Oct. 7, 2023

5 reasons CPG food and beverage brands are choosing Snapchat

In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat.

Oct. 2, 2023