Snapchat Launches Advanced Partner Program To Help Build on Opportunities

Snapchat's looking to improve its ad approaches, and maximize its revenue opportunities.

By Andrew Hutchinson • April 4, 2024

Snap Announces 2024 Partner Summit and Lens Fest

Expect a more low key event, following major cutbacks at the app.

By Andrew Hutchinson • April 2, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Adds Generative AI Lenses, Longer Video Uploads and More

New updates for your Snaps.

By Andrew Hutchinson • March 28, 2024

Snap Announces Expanded Brand Safety Partnership With IAS

New assurance for Snapchat’s ad partners.

By Andrew Hutchinson • March 26, 2024

Snap Launches Sponsored AR Filters as New Ad Option

A new consideration for your Snap promotions.

By Andrew Hutchinson • March 21, 2024

Meta, Snap and TikTok Agree to New Election Integrity Guidelines

The new, voluntary guidelines will facilitate more information sharing and cooperation.

By Andrew Hutchinson • March 19, 2024

Snapchat Tests Option Enabling Users to Opt-Out of Auto-Deleting Messages

The update would be a significant change to Snap's core functionality.

By Andrew Hutchinson • March 14, 2024

Social Platform Image Size Requirements 2024 [Infographic]

Ensure your visuals look their best with this reference listing.

By Andrew Hutchinson • March 4, 2024

Snapchat Shares Data on the Key Drivers of Effective Brand/Creator Partnerships

Trust is key to effective collaborations.

By Andrew Hutchinson • Feb. 22, 2024

Snap Announces New Partnership With Fospha To Provide More In-Depth Campaign Analytics

New campaign analytics options for your Snap promotions.

By Andrew Hutchinson • Feb. 15, 2024

Snapchat Shares New Research Into the Opportunities of the Saudi Arabian Market

Snapchat needs to find more ways to maximize its business opportunities.

By Andrew Hutchinson • Feb. 14, 2024

Snap Provides Tips for Advertisers Looking To Tap Into Super Bowl Discussion

Some tips to help improve your Super Bowl tie-ins on Snap.

By Andrew Hutchinson • Feb. 7, 2024

Snapchat’s Super Bowl LVIII Activations Include AR Lenses and Spotlight Prizes

Snapchat's got a range of features ready for the big game.

By Andrew Hutchinson • Feb. 7, 2024

Snapchat Is Now up to 800M Monthly Active Users

Snapchat has reached a new growth milestone, though that could slow over the next year.

By Andrew Hutchinson • Feb. 7, 2024

Snapchat Adds More Users, Posts Lower Than Expected Revenue in Q4

A mixed bag of results from Snap in Q4.

By Andrew Hutchinson • Feb. 6, 2024

Snapchat Announces New Round of Layoffs, Affecting 500 Roles

Snapchat's struggling to maximize its revenue opportunities.

By Andrew Hutchinson • Feb. 5, 2024

Snapchat’s New Ad Campaign Pitches It as ‘Antidote to Social Media’

Snapchat's looking to boost its appeal by highlighting how its different from other apps.

By Andrew Hutchinson • Feb. 2, 2024

Snap Is Recalling Its Pixy Drone Devices Due to Fire Risk

Snapchat's Pixy drone, which it discontinued in 2022, poses a fire risk due to a problem with its battery.

By Andrew Hutchinson • Feb. 1, 2024

Social Media CEOs Face Tough Questions Over Child Protection in US Senate

In a tense session, Senators pushed their case that social platforms need to do more to protect young users.

By Andrew Hutchinson • Jan. 31, 2024

New Report Shows TikTok Usage Is Rising Among Teen Users, While Snapchat Remains a Key Connector

The latest report from Qustodio is based on insights from over 400,000 participants.

By Andrew Hutchinson • Jan. 25, 2024

The Upshot for Marketers as Social Media Platforms Evolve in 2024

How to excel in 2024 on Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and Pinterest.

By Andrew Hutchinson • Jan. 24, 2024

Snapchat Adds Generative AI Pets for Subscribers

Another generative AI option for Snapchat+ subscribers.

By Andrew Hutchinson • Jan. 22, 2024

Snapchat’s New AR Art Activation With Fine Arts Museums of San Francisco

Snapchat continues to showcase the connection between classic art and modern AR approaches.

By Andrew Hutchinson • Jan. 17, 2024

Snapchat Announces New Parental Oversight and Management Improvements

Snapchat's giving parents more options to ensure they know what their kids are up to in the app.

By Andrew Hutchinson • Jan. 11, 2024

Snapchat Shares Insight Into How Social Platforms Facilitate Connections

A new study from the National Opinion Research Center underlines the connective value of Snap. 

By Andrew Hutchinson • Jan. 8, 2024