Meta Shares New Insights Into Its AI-Based ‘Advantage’ Ad Suite

Insights to inform your Meta campaigns.

By Andrew Hutchinson • Oct. 9, 2024

Snap Begins Testing Sponsored Posts and Promoted Places

New promotions coming to your Snap chats.

By Andrew Hutchinson • Oct. 8, 2024

Meta Announces Image Animation and Video Expansion Tools at Advertising Week

Some new AI options for your Facebook and IG campaigns.

By Andrew Hutchinson • Oct. 8, 2024

What Do Instagram Influencers Think about AI [Infographic]

Current social media AI chatbots rarely go beyond discovery. Here’s what influencers think about the emerging tech. 

By Andrew Hutchinson • Oct. 7, 2024

TikTok Rolls Out Automated Ad Targeting Options for the Holidays

Some big TikTok ad updates for the holiday push.

By Andrew Hutchinson • Oct. 7, 2024

Meta Shares Reels Ad Tips Ahead of Holiday Push

Half of all time spent on Instagram is on watching Reels, pointing to the potential promotional impact of ads in this space. 

By Andrew Hutchinson • Oct. 7, 2024

Simon Taps Influencers To Draw Gen Z to the Mall

A new campaign celebrates mall culture and invites people to be part of the experience, according to Simon's chief marketing officer. 

By Nate Delesline III • Oct. 1, 2024

New brands jump at endorsement deals with influencers, celebrities: study

Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.

By Sara Karlovitch • Sept. 30, 2024

Snapchat Influencers Are More Likely To Drive Purchase Results, Report Finds

New data shows Snap influencers have a big impact on shoppers.

By Andrew Hutchinson • Sept. 29, 2024

Social media posts cost DraftKings $200,000

The company’s PR firm posted new information in the name of the CEO on sites that hadn’t first been disclosed as places where such information would be released, the SEC says.

By Robert Freedman • Sept. 27, 2024

Meta Outlines AI, VR and AR Advancements at Connect 2024

A heap of technological advancements showcased at Meta’s 2024 Connect Conference.

By Andrew Hutchinson • Sept. 25, 2024

TikTok Updates Search Ads Campaigns with Keyword Targeting

According to TikTok, 23% of users search for something within 30 seconds of opening the app. 

By Andrew Hutchinson • Sept. 24, 2024

TikTok Offers New Misinformation Measurement To Reassure Ad Partners

A new option to ensure that your ads are not being shown alongside misinformation.

By Andrew Hutchinson • Sept. 23, 2024

9 Skills To Become a Successful Social Media Marketer [Infographic]

Social media marketing is a multi-faceted role.

By Andrew Hutchinson • Sept. 22, 2024

YouTube Expands Access To Pause Screen Ads

A new ad consideration for your YouTube campaigns. 

By Andrew Hutchinson • Sept. 19, 2024

Reddit Launches Top Ads Library to Assist Marketers

Handy new ad creation assistance from Reddit.

By Andrew Hutchinson • Sept. 19, 2024

Snapchat Highlights the Flaws of Last-Click Attribution

Some notes on the evolution of spending behaviors, and how that relates to ad approaches.

By Andrew Hutchinson • Sept. 18, 2024

Google Announces AI Advances for Advertisers

New AI updates for your Google ad creation process.

By Andrew Hutchinson • Sept. 18, 2024

The Most Popular Social Apps Among Gen Z Consumers [Infographic]

YouTube continues to drive trends among younger consumers.

By Andrew Hutchinson • Sept. 16, 2024

Sports Remain the Top Topic of Discussion on X

X is looking to win back advertisers with a new pitch. 

By Andrew Hutchinson • Sept. 16, 2024

Meta Rolls Out Updated Ad Options for the Holidays

Some new ways to expand your Facebook and IG promotions.

By Andrew Hutchinson • Sept. 16, 2024

Reddit Provides Practical Tips on How To Maximize Ad Performance [Infographic]

The platform’s highly engaged subreddit communities have become valuable sources for product research.

By Andrew Hutchinson • Sept. 15, 2024

Meta Publishes Checklist for Holiday Marketing Planning

Some tips for maximizing holiday marketing opportunities.

By Andrew Hutchinson • Sept. 15, 2024

TikTok Announces Marketing Tips Webinar for SMBs

Some tips for your TikTok marketing efforts.

By Andrew Hutchinson • Sept. 15, 2024

Google Implements Data Encryption in Ad Targeting

Google continues to evolve its data usage tools.

By Andrew Hutchinson • Sept. 12, 2024