Meta Updates Audience Targeting Options for Advantage+ Catalog Ads

Changes to your targeting options for Meta's automated ad campaigns.

By Andrew Hutchinson • Jan. 29, 2025

Instagram Adds New Views Insights To Guide Creative Performance

The new metrics will provide more insight into viewer retention and comparative performance.

By Andrew Hutchinson • Jan. 29, 2025

TikTok Launches 2025 Marketing Calendar

Some key dates and notes for your planning.

By Andrew Hutchinson • Jan. 27, 2025

5 Ways AI Will Change Social Media Marketing

A look at five key AI shifts that will impact your social media and marketing experience.

By Andrew Hutchinson • Jan. 26, 2025

Meta Announces Initial Test of Ads on Threads

With Threads on track to surpass X as the real-time social app of choice, ads could appeal to many brands.

By Andrew Hutchinson • Jan. 25, 2025

Threads Rolls Out Mobile Analytics to All Users

Users will be able to access info on top-performing posts, follower growth and more.

By Andrew Hutchinson • Jan. 23, 2025

Snapchat Shares New Data on the Benefits of Brand/Creator Partnerships

New data on the value of creator collaborations for your Snap marketing efforts.

By Andrew Hutchinson • Jan. 22, 2025

Pinterest Highlights Its Improving Ad Options

Pinterest has launched a new pitch to advertisers.

By Andrew Hutchinson • Jan. 22, 2025

X Shares 2025 Events Calendar for Marketers

A handy overview of the key dates of note this year.

By Andrew Hutchinson • Jan. 22, 2025

Now is the moment to rethink how you create social content

The social media landscape will keep shifting, but the teams that use moments like this to reassess their strategies and tools will emerge stronger.

Jan. 21, 2025

Social Media Spring Cleaning [Infographic]

Some pointers on how to review and refine your brand's social media presence.

By Mark Walker-Ford • Jan. 16, 2025

Report Looks at Optimal B2B Outreach Strategies in 2025

Some key notes for your B2B marketing approach.

By Andrew Hutchinson • Jan. 14, 2025

How To Use Social Media To Find Out What Content Followers Want [Infographic]

Some handy tips to assist in your social media listening efforts.

By Mark Walker-Ford • Jan. 12, 2025

20 Predictions for Social Media in 2025 [Infographic]

Some key social media marketing predictions for the year ahead.

By Andrew Hutchinson • Jan. 9, 2025

YouTube Expands 3-Minute Shorts to All Users

Now, all YouTube uploads under 3 minutes in length will qualify as Shorts.

By Andrew Hutchinson • Jan. 9, 2025

Instagram Shares Tips on What To Avoid To Maximize Post Reach [Infographic]

Some pointers to keep in mind when posting on IG. 

By Andrew Hutchinson • Jan. 8, 2025

LinkedIn Shares Guide on Marketing To Japanese Audiences

Some regional marketing tips from the Professional Social Network. 

By Andrew Hutchinson • Jan. 8, 2025

TikTok Shares Insights Into Emerging Brand Trends and Approaches

Packed with helpful, data-backed insights to inform your TikTok marketing approach. 

By Andrew Hutchinson • Jan. 8, 2025

Reddit Launches Trend Tracking, AMA Ads

Some handy new options from the Reddit ads team. 

By Andrew Hutchinson • Jan. 7, 2025

Online Shopping Reached New Highs in 2024 [Infographic]

The online sales opportunity is now greater than ever.

By Andrew Hutchinson • Jan. 6, 2025

TikTok Shares Insights Into Its Value as a Shopping Tool

More people are being guided on their purchase activity by TikTok. 

By Andrew Hutchinson • Jan. 6, 2025

AI Characters Are Already Driving Big Engagement in Social Apps

AI-generated bots are coming to take over social apps, whether you like it or not. 

By Andrew Hutchinson • Jan. 5, 2025

The Key Principles of Video Ad Creation [Infographic]

Some key tips to help get your ad creation process on track. 

By Andrew Hutchinson • Jan. 5, 2025

TikTok Shares Tips for Valentine’s Day Campaigns

Some tips for your Valentine's Day campaign planning. 

By Andrew Hutchinson • Jan. 2, 2025

Social Media Ad Spend by Platform [Infographic]

An overview of the top earning social platforms, and how they compare.

By Andrew Hutchinson • Dec. 19, 2024