How the TikTok Algorithm Works [Infographic]

Some insights to help you improve your TikTok marketing performance.

By Andrew Hutchinson • Oct. 17, 2024

Google Announces AI Upgrades To Google Shopping

Some big upgrades for Google’s shopping experience.

By Andrew Hutchinson • Oct. 15, 2024

LinkedIn Announces Updates to Event Ads and AI Campaign Options

LinkedIn’s looking to help marketers tap into the rise of video consumption in the app.

By Andrew Hutchinson • Oct. 15, 2024

YouTube Announces Broader Launch of ‘Dream Track’ AI Audio Generator

‘Dream Track’ generates instrumental audio based on text prompts.

By Andrew Hutchinson • Oct. 14, 2024

Report Looks at the Latest Trends and Challenges in Creator Marketing

New data on the state of creator marketing.

By Andrew Hutchinson • Oct. 14, 2024

Pinterest To Host a Holiday Season Marketing Webinar This Week

Insight to help drive your Pinterest marketing campaigns. 

By Andrew Hutchinson • Oct. 14, 2024

TikTok Offers Improved In-Store Sales Tracking

More ways to measure the performance of your TikTok promotions.

By Andrew Hutchinson • Oct. 14, 2024

YouTube Shares Insight Into What Viewers Are Seeking From Content

New insights from YouTube on how to create more resonant content.

By Andrew Hutchinson • Oct. 14, 2024

Google Highlights Top Halloween Search Trends

Insights for your spooky season efforts.

By Andrew Hutchinson • Oct. 13, 2024

Unilever Reaches New Deal on X Ad Spend

A big win for X, as it continues to pursue legal action against GARM.

By Andrew Hutchinson • Oct. 13, 2024

Reddit Rolls Out Keyword Targeting Improvements for Advertisers

Expanded targeting options for your Reddit ads.

By Andrew Hutchinson • Oct. 13, 2024

Instagram and TikTok Remain the Most Popular Social Apps Among Teens

New insights into teen social media usage habits.

By Andrew Hutchinson • Oct. 10, 2024

TikTok Launches New In-Stream Shopping Push

TikTok continues to push its in-stream shopping elements.

By Andrew Hutchinson • Oct. 10, 2024

Meta Launches Updated Brand Safety Controls

Enhanced ad placement options from Meta.

By Andrew Hutchinson • Oct. 10, 2024

Key Metrics for Social Media Marketing [Infographic]

Some pointers for your social media marketing strategy.

By Andrew Hutchinson • Oct. 9, 2024

Meta Shares New Insights Into Its AI-Based ‘Advantage’ Ad Suite

Insights to inform your Meta campaigns.

By Andrew Hutchinson • Oct. 9, 2024

Snap Begins Testing Sponsored Posts and Promoted Places

New promotions coming to your Snap chats.

By Andrew Hutchinson • Oct. 8, 2024

Meta Announces Image Animation and Video Expansion Tools at Advertising Week

Some new AI options for your Facebook and IG campaigns.

By Andrew Hutchinson • Oct. 8, 2024

What Do Instagram Influencers Think about AI [Infographic]

Current social media AI chatbots rarely go beyond discovery. Here’s what influencers think about the emerging tech. 

By Andrew Hutchinson • Oct. 7, 2024

TikTok Rolls Out Automated Ad Targeting Options for the Holidays

Some big TikTok ad updates for the holiday push.

By Andrew Hutchinson • Oct. 7, 2024

Meta Shares Reels Ad Tips Ahead of Holiday Push

Half of all time spent on Instagram is on watching Reels, pointing to the potential promotional impact of ads in this space. 

By Andrew Hutchinson • Oct. 7, 2024

Simon Taps Influencers To Draw Gen Z to the Mall

A new campaign celebrates mall culture and invites people to be part of the experience, according to Simon's chief marketing officer. 

By Nate Delesline III • Oct. 1, 2024

New brands jump at endorsement deals with influencers, celebrities: study

Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.

By Sara Karlovitch • Sept. 30, 2024

Snapchat Influencers Are More Likely To Drive Purchase Results, Report Finds

New data shows Snap influencers have a big impact on shoppers.

By Andrew Hutchinson • Sept. 29, 2024

Social media posts cost DraftKings $200,000

The company’s PR firm posted new information in the name of the CEO on sites that hadn’t first been disclosed as places where such information would be released, the SEC says.

By Robert Freedman • Sept. 27, 2024