Reddit Announces Updates to Its Agency Partner Program

Reddit’s adding new badges to help raise awareness of Reddit ads expertise.

By Andrew Hutchinson • Aug. 13, 2024

Marketers Take Note: Attention on Social Is Shifting

As social platforms shift their focus, marketers should also be considering their next move.

By Andrew Hutchinson • Aug. 12, 2024

How Social Platforms Measure Content Views [Infographic]

What does a ‘view’ actually represent on each social platform? This listing provides a rundown of the current metrics.

By Andrew Hutchinson , Nick Cicero • Aug. 11, 2024

TikTok Establishes New Deal with Amazon To Facilitate In-App Purchases

TikTok’s still trying to crack the code on in-app shopping. 

By Andrew Hutchinson • Aug. 11, 2024

Snapchat Simplifies Its Ad Campaign Set-up Process

Snap’s taking aim at SMBs with its latest Ads Manager updates. 

By Andrew Hutchinson • Aug. 11, 2024

TikTok Shares Insight Into Emerging In-App Shopping Trends

A key theme is how emotions, communities and relationships are "bending” and impacting shopping behavior.

By Andrew Hutchinson • Aug. 7, 2024

YouTube Tests Picture-In-Picture Ads for Live Streams

The small screen ads will be displayed at the top of in-progress streaming content.  

By Andrew Hutchinson • Aug. 5, 2024

Meta Removes Detailed Targeting Exclusions From Ad Campaigns

Ad campaigns perform better without exclusions, internal research shows. 

By Andrew Hutchinson • Aug. 5, 2024

The Psychology of Sharing: Emotions Content Must Evoke To Go Viral [Infographic]

Viral content often evokes a specific emotion like joy, anticipation or fear, per Salesforce. 

By Mark Walker-Ford • Aug. 4, 2024

Meta Is Developing Business AIs to Enhance Transactional Engagement

In the company’s Q2 earnings call, CEO Mark Zuckerberg discussed a future application of AI chatbots built by individual businesses.

By Andrew Hutchinson • July 31, 2024

TikTok Launches App Center To Connect SMBs With Helpful Tools

An array of third-party apps are highlighted that offer lightweight solutions and could help smaller businesses boost their presence. 

By Andrew Hutchinson • July 31, 2024

Survey Shows That Snapchat is a Key Social Shopping Platform

New data shows that Snap users are increasingly open to shopping recommendations.

By Andrew Hutchinson • July 31, 2024

X Shares Insights Into Olympics Engagement

The 2024 Paris Games is a critical opportunity for X, which is struggling to win back advertisers.

By Andrew Hutchinson • July 29, 2024

Report Looks at How Top Brands Are Winning on TikTok

The top TikTok brands, by earned media value, are Amazon, NBA, NFL, Sephora and Fortnite, according to CreatorIQ's research.

By Andrew Hutchinson • July 29, 2024

TikTok Publishes Marketing Guide for SMBs

Some tips on how to maximize your TikTok marketing efforts this holiday season. 

By Andrew Hutchinson • July 25, 2024

YouTube Shares Tips and Pointers on How To Grow a Channel

The platform's creator liaison has produced informative clips about the algorithm, thumbnail strategies, how to use Shorts to grow and more.

By Andrew Hutchinson • July 25, 2024

Instagram Shares Tips on How To Maximize Your Live Streams

Some handy tips for your IG Live broadcasts.

By Andrew Hutchinson • July 24, 2024

Hootsuite Shares Social Platform Benchmark Data for Q2

Some comparative insights for your social media performance.

By Andrew Hutchinson • July 23, 2024

TikTok Looks to Relaunch Its European In-Stream Shopping Push

TikTok continues to ramp up its eCommerce push. 

By Andrew Hutchinson • July 23, 2024

Meta’s Added a New Way To Incorporate Offers Into Your Ads

Meta will now be able to automatically detect offers based on your chosen URL.

By Andrew Hutchinson • July 22, 2024

Reddit Launches Sports Partnership Program to Enhance Engagement

The program will bring exclusive sports content into the app.

By Andrew Hutchinson • July 22, 2024

The 10 Things That Matter Most to Your Customers [Infographic]

Some tips to improve your web UI.

By Mark Walker-Ford • July 21, 2024

Meta Publishes Holiday Marketing Playbook

Some handy tips to assist in your holiday marketing plans.

By Andrew Hutchinson • July 18, 2024

X Launches Trend Genius Ads

A new way to latch onto trending topics of discussion on X.

By Andrew Hutchinson • July 18, 2024

Meta Expands Reels Overlay Ads to More Brands

Meta's providing more ways to tap into Reels for your promotions. 

By Andrew Hutchinson • July 17, 2024