Meta Shares New Stats on VR Engagement and the Future of the Metaverse

The next stage of digital connection could well be the metaverse after all.

By Andrew Hutchinson • Feb. 6, 2025

Research Suggests Threads Is Driving More Engagement Than X

New research shows that Threads posts drive more engagement on average than those on X.

By Andrew Hutchinson • Feb. 5, 2025

Threads Adds Custom Feed Sharing

A new way to share topic-based feeds in the app.

By Andrew Hutchinson • Feb. 4, 2025

Meta Outlines Improved AI Transparency Disclosures

Meta continues to update its AI detection and disclosure measures.

By Andrew Hutchinson • Feb. 4, 2025

Google Announces New Activations for Black History Month

Google's highlighting a range of Black creators via its platforms. 

By Andrew Hutchinson • Feb. 2, 2025

Meta Publishes Tips on How To Make Best Use of Threads

Some new tips and pointers on how to make best use of Threads.

By Andrew Hutchinson • Feb. 2, 2025

Threads Adds Media Tab on User Profiles

An easier way to see what images and videos people have posted.

By Andrew Hutchinson • Jan. 30, 2025

Threads Reaches 320M Monthly Active Users

Meta’s Twitter clone continues to gain momentum.

By Andrew Hutchinson • Jan. 29, 2025

Threads Rolls Out Image Tagging

A simple, but handy addition for Threads.

By Andrew Hutchinson • Jan. 29, 2025

Threads Is Experimenting With Spoiler Tags and Post Templates

Some new creative options could be coming to the Threads composer.

By Andrew Hutchinson • Jan. 28, 2025

Meta’s Reality Labs Beat Sales Targets by 40% in 2024

Are Meta's next-level investments beginning to pay off?

By Andrew Hutchinson • Jan. 28, 2025

Bluesky Adds Video Tab on Profiles

Another new addition as Bluesky looks to tap into the video content wave.

By Andrew Hutchinson • Jan. 27, 2025

Meta Announces New Personalization Elements for Meta AI

Meta will now incorporate more personal preferences into its AI tool. 

By Andrew Hutchinson • Jan. 27, 2025

Meta Announces Initial Test of Ads on Threads

With Threads on track to surpass X as the real-time social app of choice, ads could appeal to many brands.

By Andrew Hutchinson • Jan. 25, 2025

Threads Rolls Out Mobile Analytics to All Users

Users will be able to access info on top-performing posts, follower growth and more.

By Andrew Hutchinson • Jan. 23, 2025

Report Looks at Key App Trends, Including the Shifting Social Media Landscape

Insights into key trends in the app space.

By Andrew Hutchinson • Jan. 23, 2025

Threads Rolls Out Post Scheduling to App Users

A key update for publishers and creators. 

By Andrew Hutchinson • Jan. 23, 2025

Meta Plans to Launch New Smart Glasses Ahead of AR Expansion

Meta's path to AR glasses could be a key consideration in its latest strategic shifts. 

By Andrew Hutchinson • Jan. 22, 2025

YouTube Tests Experimental Features With Premium Users

Some new features available to YouTube Premium subscribers from this month. 

By Andrew Hutchinson • Jan. 22, 2025

Meta Enables Users To Add WhatsApp Profiles to Accounts Center

Now you can link your WhatsApp profile to your Facebook and IG presence.

By Andrew Hutchinson • Jan. 21, 2025

Bluesky Adds Dedicated Video Feed

Bluesky's also looking to move into line with the video shift.

By Andrew Hutchinson • Jan. 21, 2025

Threads Adds Markup Option To Re-Shared Posts

A simple way to enhance your re-sharing options in the app.

By Andrew Hutchinson • Jan. 21, 2025

X Launches Dedicated Video Tab in the US

X's video tab is now live for U.S. users.

By Andrew Hutchinson • Jan. 21, 2025

Now is the moment to rethink how you create social content

The social media landscape will keep shifting, but the teams that use moments like this to reassess their strategies and tools will emerge stronger.

Jan. 21, 2025

How to embed social listening into your social media strategy—without breaking the bank

Here’s how to incorporate social listening into your social media strategy in cost-effective, scalable ways.

By Kelsie Rimmer • Jan. 21, 2025