Social Media Updates: Page 289

  • How Snapchat's Evolving, One Small Update at a Time (and Why You Need to Pay Attention)

    Snapchat announced two significant updates last few weeks, both focused on the same goal, though their low-key nature may belie the actual significance of the announcements themselves.

    By • Feb. 2, 2016

  • The 10 Worst Social Media Marketing Decisions and What to Do Instead

    This list of 10 bad social media marketing decisions is meant to prepare you for the biggest mistakes users make, giving you alternative actions to take to avoid them.

    By • Feb. 2, 2016

  • Google+: Worth It or a Waste of Time?

    With Facebook's announcement that their user base reached 1.5 billion people, Twitter's efforts to revitalize their audience, and Snapchat and Instagram's rise to social media dominance, we're left scratching our heads as to where Google+ fits into the mix.

    By • Feb. 2, 2016

  • How to Win at Social Video: a Platform-by-Platform Guide

    If you've experimented with video in social, you may have noticed that successful YouTube content often tanks on Facebook. Or maybe you've wondered how your Instagram videos should differ from your Vines. In this post, we look at how to create high-performing videos for six top social networks: Facebook, Instagram, Snapchat, Twitter, Vine and YouTube. You'll learn how to use video to educate, entertain, engage and more-regardless of the platform.

    By • Feb. 2, 2016

  • 6 Ways to Improve Your Twitter Strategy

    If you're looking to build a business, organization, or even an individual brand, Twitter can be a great tool to utilize. Twitter can help increase brand awareness, drive web traffic, enhance brand reputation, foster relationships, and establish expertise - if done correctly. Too often Twitter accounts are launched with the best intentions, but quickly lose steam or are mismanaged, which can negatively impact a brand. The best way to avoid this issue is to be strategic with your approach to the channel.

    By • Feb. 2, 2016

  • Facebook Updates News Feed to Factor in Additional Cues on Post Rankings

    Today, Facebook's announced a new update to how the News Feed works, this time focusing on the strength of the signals which determine where stories rank in the News Feed for certain users.

    By • Feb. 1, 2016

  • 3 Social Media Marketing Options to Consider in 2016

    While 2015 was an exciting year for social media marketers, 2016 promises a host of changes and opportunities. All we need to do is leverage them to improve our social media marketing strategy.

    By • Jan. 31, 2016

  • Social Media Quick Tip: LinkedIn Publications

    If you're looking to improve your LinkedIn profile, one element you may be overlooking is your 'Publications' section. In this post, Karen Yankovich outlines ways in which you can use 'Publications', even if you're not a published author.

    By • Jan. 29, 2016

  • Facebook's Live-Streaming Tool is Now Available to All U.S. iPhone Users

    The live-streaming battle is about to heat up - Facebook, which first released their live-streaming tool 'Live' to only verified profiles is now opening the option up to all U.S. iPhone users, as of today.

    By • Jan. 28, 2016

  • Facebook Releases 4th Quarter and Full-Year Results for 2015

    It's been a big year for Facebook, and today The Social Network underlined just how big, releasing its fourth quarter and full-year results for 2015. And the numbers are pretty amazing.

    By • Jan. 27, 2016

  • Pinterest Reports on Audience Trends to Watch for 2016

    Pinterest has released a new listing of the top trending topics from across the Pin network in the early part of 2016 providing additional context into why users head to Pinterest, and what they're looking to find on the platform.

    By • Jan. 27, 2016

  • What's Wrong with Twitter - and How do You Fix it?

    Much has been made of the doom and gloom surrounding Twitter in recent months, but what's actually going wrong at the micro-blog giant - and more importantly, how can Twitter turn things around? Here are some options the platform could consider.

    By • Jan. 26, 2016

  • How We Transformed Harvard Medical School's Brand on Instagram

    Over the past year at Harvard Medical School, we've gone from using Instagram sporadically to posting consistently and strategically. This shift has created incredible growth on an increasingly influential channel and with an increasingly influential demographic. To achieve these goals though, we first had to establish our brand identity and visual strategy-and then implement it. Here's how we did it in five steps.

    By • Jan. 25, 2016

  • How to Set Up Your Twitter From Scratch (The Right Way)

    Spend a little time now to save a lot of time later.

    By • Jan. 25, 2016

  • Vine Celebrates Third Year with Top Vines Showcase, New 'Trends on Vine' Feature

    Short-form video platform Vine is celebrating it's third year of existence by showcasing the best content of the last year and releasing a new 'Trends on Vine' tool to help people uncover and understand how Vine trends originate and spread.

    By • Jan. 23, 2016

  • 4 Facebook Advertising Hacks for Small Business Owners

    Facebook is the largest social network on the planet with over 1 billion active users. If you don't have a Facebook presence by now, you might as well wave a white flag of surrender. For small businesses, especially those in the B2C space, there are many opportunities to drive offers to a targeted audience here. But Facebook has made advertising for the small business crowd more difficult in terms of placement of ads and reach because they are more supportive of larger advertisers.

    By • Jan. 22, 2016

  • 2016 Instagram Resolutions - 5 Ways to Win on Instagram This Year

    Instagram allows brands the opportunity to tell a story and ultimately share their products, services, culture, and employees with the world. Consider our 5 Instagram resolutions to make 2016 your best year yet on this captivating platform.

    By • Jan. 22, 2016

  • Facebook Continues Push into Real-Time Events with New 'Sports Stadium' Tool

    Facebook's introduced a new, real-time sports coverage option called 'Sports Stadium' which enables users to follow along with on-platform conversations around sports events more easily. And it may be part of Facebook's wider plan to become the new home of real-time discussion.

    By • Jan. 21, 2016

  • Facebook Announces Updates to Live-Streaming, Mentions App

    Facebook's announced a range of updates to both their live-streaming tool ('Live') and their celebrity platform ('Mentions) aimed at improving the functionality of these offerings. And while Facebook hasn't yet made a big splash with their streaming tool, the signs point to they continue to develop and evolve the option, which could see them take a bigger step in future.

    By • Jan. 21, 2016

  • 4 Easy Ways to Fail at Online Reputation Management - And What To Do Instead

    We live in a time where word-of-mouth can travel across the globe in mere seconds. Every little detail can affect how a brand is being perceived by customers and prospects. That's why online reputation management is key to make sure a brand's presence online and on social media is what they want it to be. But often, when panic hits, brands end up doing more harm than good to their brand reputation. Here are 4 ways companies can damage their online reputation - and what social media experts recommend they should do instead.

    By • Jan. 21, 2016
  • SMT Expert

    Twitter: Beyond 140?

    It's hard to imagine life without Twitter for those of us that spend hours upon hours on it each day. If you are like me, you have definitely made the joke "I even have conversations in person in 140 characters!" more times than you'd like to admit. But there IS something to be said about how Twitter's 140-character limit has trained us to speak, write and communicate more succinctly.

    By • Jan. 19, 2016

  • The internet.org Debate and the Important Role it Plays in Facebook's Future

    The progress of Facebook's internet.org initiative is crucially important to the platform's ongoing growth and dominance. And while 'connecting the world' is its core aim, connecting the world to Facebook is a pretty great side-effect.

    By • Jan. 15, 2016

  • Twitter Opens 'Flight School' Agency Training Program to All Users

    Twitter has opened its agency training program 'Flight School' to all users, helping educate people on the complexities of Twitter marketing and how to use the platform to best effect.

    By • Jan. 13, 2016

  • The Risks To the Privacy of the 'Like' on Facebook

    A study of 58,000 users of Facebook in the US has warned that the techniques available today to analyze the information we provide can not only be used to deliver advertising contents, but also steal potentially sensitive information about any users from Internet..

    By • Jan. 13, 2016

  • 5-Step Guide To Conducting A Social Media Audit

    Consumers are now generating 25% of the marketing content that shows up when they look for brands online. The good thing is that consumers are more likely to trust that information. The bad thing is that you did not write it.

    By • Jan. 13, 2016