Social Media Updates: Page 300

  • The Most Discussed Issues on Facebook from August [Infographic]

    Each month, Facebook produces a series of regional reports on the hot issues, including what the top issues were, which demographic groups were the most active in the related discussion, and even when each specific discussion peaked, during the month. The reports offer great insight into Facebook's audience, and the issues that matter most to each age and gender subset within it.

    By • Sept. 12, 2015

  • LinkedIn Sexism Controversy Highlights Old Problem in New Way

    We've heard it a thousand times: LinkedIn is your public resume, a place where potential employers can check out your professional qualifications. But should they also feel free to check out (and comment on) your physical attributes?

    By • Sept. 11, 2015

  • Should We Put an End to Online Comments?

    Comment sections, which are supposed to represent free speech and the option to challenge authority, often do the opposite. When women and other minorities are abused by rabid, anonymous commenters on the site, traditional structures are reinforced.

    By • Sept. 11, 2015

  • The 5 Step Social Media Evaluation

    Sometimes the best way to see if your business needs help with social media is to get your hands dirty and do social media self-evaluation. You might not (yet) be a social media expert, but going through these five steps can definitely help you both understand and optimize the growth of your online presence AND your business.

    By • Sept. 11, 2015

  • Insta Month, The New New York Fashion Week

    By the time the drill has been played out in London, Paris and Milan, designers will be assessing their Instagram strategies this season, weighing marketing investments and analyzing competitor social media strategy and tactics.

    By • Sept. 11, 2015

  • Facebook Expands Access to Mentions and Live-Streaming

    Facebook have today announced that they're going to give access to Mentions and Live to a wider range of users. Access will be granted to 'public figures', which basically means anyone with a verified profile, in a move designed to encourage journalists to post more exclusive content to The Social Network.

    By • Sept. 10, 2015

  • How to Create and Grow Your Brand on Vine, and Why You Should

    If you don't know what Vine is, you might be missing out on a powerful tool for your brand. The community on Vine is ultimately younger, fresher, and hipper than the folks on Instagram, and as one of the fastest growing apps out there, its community is sure to grow. On Vine you'll find a collection of wannabe comedians, documentary filmmakers, and how-to mavens -- in general, a much more cinematic place than Instagram, where videos trend toward cute pets and prolonged selfies.

    By • Sept. 10, 2015

  • Cats, Dogs, and Chinchillas: Famous Pets of Instagram

    It was once said that about 15 percent of all web traffic is cat-related (sorry, dogs). Instagram, with its rich, image-based platform, has allowed pet owners to narrate the lives of their furry friends one photo at a time.

    By • Sept. 9, 2015

  • How to Meet the Demand for Freelance Social Media Managers

    While social media may seem like all fun and games, doing it well takes more time than most businesses are willing to devote. Even businesses who plan to manage their own social accounts benefit from working with freelance social media managers and trainers to develop their strategy.

    By • Sept. 9, 2015

  • Facebook Testing New Layout for Brand Pages

    How happy are you with your Facebook business Page? Pretty settled, pretty happy with how you've got it all formatted, with the background image cleverly integrating your profile image, etc.? Well (as per normal with Facebook) don't get too comfortable, Marketing Land is reporting that Facebook is looking to update the format and look of Pages.

    By • Sept. 8, 2015

  • How Much Does the Number of Your Followers Really Matter?

    One of the most asked questions in social media is: "How can I grow my following?" Don't listen to those who say that it does not matter. While the quality of your followers is most important, if you have no followers, you are talking to yourself. So what about buying followers?

    By • Sept. 8, 2015

  • The 6 Pinterest Tools To Start Using Today

    Here's a fun fact: Pinterest users spend more than double on online purchases than other social media users. In addition, Pinterest users are also more likely to follow brands than they are to follow celebrities - one more detail that works in your favor as an ecommerce merchant.

    By • Sept. 8, 2015

  • 4 Ways to Steer Clear of Social Media Hackers

    People are hacked all the time, celebrities are sending out absurd tweets and the Ashley Madison fiasco over the summer has us all thinking, how do we build a security fortress?

    By • Sept. 7, 2015

  • 6 Reasons Brands Should Be Using Periscope

    For anyone who has yet to become familiar with Periscope, it is a live video streaming social media app - basically Face timing to your Twitter followers. If hitting 10 million users in under 4 months isn't impressive enough, Periscope users are now watching 40 years' worth of streams a day, totaling to a whopping 21 million minutes a day. Unlike brands previous slow transition to incorporate Snapchat into their social media marketing strategies, brands have been quick to adopt Periscope into their marketing communications and seem to have no problem using the social media app.

    By • Sept. 6, 2015

  • 11 Social Media Experts to Follow on Twitter

    If you want to learn more about social media marketing from some of the wisest folks on Twitter, here's a list of experts to follow. Most of them also share some of their best ideas on Social Media Today.

    By • Sept. 4, 2015

  • Harness the Tech Lightning for Your Next Live Event

    Technology has revolutionized how marketers interact with attendees at live events. Gone are the days of merely putting a brand's name on signage and having it announced during a break. Take Oculus Rift, which allows marketers to create an immersive 4D world where attendees find themselves engaged by an entertaining marketing experience.

    By • Sept. 4, 2015

  • Why LinkedIn Has Yet Again Slashed Referral Traffic For Publishers

    LinkedIn has again slashed referral traffic for publishers. It isn't the first time and it won't be last as the network is pushing its own publishing platform.

    By • Sept. 4, 2015

  • 8 Social Media Updates Every Marketer Should Know Right Now

    It seems like there is a new social media feature to master every day. Pagemodo has put together a quick round-up of the most significant recent changes on the biggest platforms, so you're aware of the current features and can determine which you should adopt for your own social strategy.

    By • Sept. 3, 2015

  • 3 Types of Social Media Influencers Your Campaign Needs

    If you're like most marketers, you've talked (and tried) to go big and recruit celebrities to advocate for your cause or product. While it's true that the right celebrity can massively raise your campaign's visibility, if they don't already know you AND have shown past interest, you could waste valuable marketing resources with nothing to show for by going after the wrong influencers. The key is to identify the right types of influencers, who already know you and have substantial social reach on relevant topics.

    By • Sept. 3, 2015

  • Twitter, The CEO and The Takeover - Why Something Big is Brewing at Tweet Central

    Change is coming at Twitter. Rumors abound about a possible takeover amidst the ongoing search for a new CEO for the micro-blog giant.

    By • Sept. 2, 2015

  • Business Insider Makes Bold Publishing Move

    The social content model has long been the same: publish enticing snippets of your content on social platforms, lure people to click, and drive traffic back to your site, where the money is to be made. And for a long time, this content model has worked. But lately, we're seeing an evolution in the move towards "distributed publishing," and Business Insider is the latest high profile company to experiment with it.

    By • Sept. 2, 2015

  • My Mom Went Viral: A Protest Song Gets an Unexpected Bump

    A few months ago, my mother sent me a link to a YouTube video and told me to look for her among members of the choir. I watched the video. In it, folk singer Tony Turner sings a protest song against the Conservative government of Canadian Prime Minister Stephen Harper. The song is called "Harperman." It's a sendup of the misadventures of Stephen Harper and most of the choir members are from a Unitarian Church.

    By • Sept. 2, 2015

  • 8 Social Media Villains and How to Deal With Them [INFOGRAPHIC]

    Lately social networks like Twitter and Reddit have put restrictions in place to combat pernicious trolling on their sites. Still, some users are just, well, a little annoying, and not worthy of being banned. And, maybe one type of troll requires different action than another. You might be wondering, should you respond, ignore, or boot?

    By • Sept. 2, 2015

  • LinkedIn Improves On-Platform Messaging Functionality

    LinkedIn has unveiled a new and improved messaging interface for the platform, with a cleaner, more intuitive design and improved features.

    By • Sept. 2, 2015

  • Instagram Upgrades Direct Messaging Functionality with New Features

    Instagram has updated their messaging element, announcing a range of updates to Instagram Direct. The new functions will help users streamline the messaging and sharing process amongst friends and groups.

    By • Sept. 2, 2015