Social Media Updates: Page 301

  • Pinterest Reports on Audience Trends to Watch for 2016

    Pinterest has released a new listing of the top trending topics from across the Pin network in the early part of 2016 providing additional context into why users head to Pinterest, and what they're looking to find on the platform.

    By • Jan. 27, 2016

  • What's Wrong with Twitter - and How do You Fix it?

    Much has been made of the doom and gloom surrounding Twitter in recent months, but what's actually going wrong at the micro-blog giant - and more importantly, how can Twitter turn things around? Here are some options the platform could consider.

    By • Jan. 26, 2016

  • How We Transformed Harvard Medical School's Brand on Instagram

    Over the past year at Harvard Medical School, we've gone from using Instagram sporadically to posting consistently and strategically. This shift has created incredible growth on an increasingly influential channel and with an increasingly influential demographic. To achieve these goals though, we first had to establish our brand identity and visual strategy-and then implement it. Here's how we did it in five steps.

    By • Jan. 25, 2016

  • How to Set Up Your Twitter From Scratch (The Right Way)

    Spend a little time now to save a lot of time later.

    By • Jan. 25, 2016

  • Vine Celebrates Third Year with Top Vines Showcase, New 'Trends on Vine' Feature

    Short-form video platform Vine is celebrating it's third year of existence by showcasing the best content of the last year and releasing a new 'Trends on Vine' tool to help people uncover and understand how Vine trends originate and spread.

    By • Jan. 23, 2016

  • 4 Facebook Advertising Hacks for Small Business Owners

    Facebook is the largest social network on the planet with over 1 billion active users. If you don't have a Facebook presence by now, you might as well wave a white flag of surrender. For small businesses, especially those in the B2C space, there are many opportunities to drive offers to a targeted audience here. But Facebook has made advertising for the small business crowd more difficult in terms of placement of ads and reach because they are more supportive of larger advertisers.

    By • Jan. 22, 2016

  • 2016 Instagram Resolutions - 5 Ways to Win on Instagram This Year

    Instagram allows brands the opportunity to tell a story and ultimately share their products, services, culture, and employees with the world. Consider our 5 Instagram resolutions to make 2016 your best year yet on this captivating platform.

    By • Jan. 22, 2016

  • Facebook Continues Push into Real-Time Events with New 'Sports Stadium' Tool

    Facebook's introduced a new, real-time sports coverage option called 'Sports Stadium' which enables users to follow along with on-platform conversations around sports events more easily. And it may be part of Facebook's wider plan to become the new home of real-time discussion.

    By • Jan. 21, 2016

  • Facebook Announces Updates to Live-Streaming, Mentions App

    Facebook's announced a range of updates to both their live-streaming tool ('Live') and their celebrity platform ('Mentions) aimed at improving the functionality of these offerings. And while Facebook hasn't yet made a big splash with their streaming tool, the signs point to they continue to develop and evolve the option, which could see them take a bigger step in future.

    By • Jan. 21, 2016

  • 4 Easy Ways to Fail at Online Reputation Management - And What To Do Instead

    We live in a time where word-of-mouth can travel across the globe in mere seconds. Every little detail can affect how a brand is being perceived by customers and prospects. That's why online reputation management is key to make sure a brand's presence online and on social media is what they want it to be. But often, when panic hits, brands end up doing more harm than good to their brand reputation. Here are 4 ways companies can damage their online reputation - and what social media experts recommend they should do instead.

    By • Jan. 21, 2016
  • SMT Expert

    Twitter: Beyond 140?

    It's hard to imagine life without Twitter for those of us that spend hours upon hours on it each day. If you are like me, you have definitely made the joke "I even have conversations in person in 140 characters!" more times than you'd like to admit. But there IS something to be said about how Twitter's 140-character limit has trained us to speak, write and communicate more succinctly.

    By • Jan. 19, 2016

  • The internet.org Debate and the Important Role it Plays in Facebook's Future

    The progress of Facebook's internet.org initiative is crucially important to the platform's ongoing growth and dominance. And while 'connecting the world' is its core aim, connecting the world to Facebook is a pretty great side-effect.

    By • Jan. 15, 2016

  • Twitter Opens 'Flight School' Agency Training Program to All Users

    Twitter has opened its agency training program 'Flight School' to all users, helping educate people on the complexities of Twitter marketing and how to use the platform to best effect.

    By • Jan. 13, 2016

  • The Risks To the Privacy of the 'Like' on Facebook

    A study of 58,000 users of Facebook in the US has warned that the techniques available today to analyze the information we provide can not only be used to deliver advertising contents, but also steal potentially sensitive information about any users from Internet..

    By • Jan. 13, 2016

  • 5-Step Guide To Conducting A Social Media Audit

    Consumers are now generating 25% of the marketing content that shows up when they look for brands online. The good thing is that consumers are more likely to trust that information. The bad thing is that you did not write it.

    By • Jan. 13, 2016

  • GoPro and 3 Other Brands that Understand Importance of Social Media Integration

    These brands seem to understand the importance of social media integration and are embracing social media adoption. And they are finding success in the process.

    By • Jan. 12, 2016

  • 'Peach' is the Word - But Will the Latest Cool App Stick?

    New social messaging app Peach has gained a heap of attention on launch - but will it be able to sustain that popularity and become a serious player, or will other apps take their best features and re-purpose them for their own users?

    By • Jan. 12, 2016

  • 7 Social Media Experts To Follow On Twitter In 2016

    Believe it or not, social media is one of the best places to find social media experts. Some of the industries brightest minds also happen to be the most prolific tweeters.

    By • Jan. 12, 2016

  • How Facebook Social Media Will Evolve in 2016

    What are the predictions for Facebook this year and how will they affect the social media landscape? With acceleration of the media industry continuously reaching new speeds, we are in for some growth and increased revenues within an already booming business.

    By • Jan. 11, 2016

  • How 3 Facebook Changes will Affect Customer Service and Social Commerce

    Up until 2016 Facebook trended as one of the top marketing and advertising platforms on the web. That does not stand to change in 2016. However, we do expect to see Facebook changes that make Facebook a useful customer service solution, and a central social commerce platform.

    By • Jan. 11, 2016

  • The Rules of Engaging Content Creation for B2B Marketers [Infographic]

    Online audience engagement isn't really rocket science, but there's definitely some math behind - the math that goes beyond simply counting likes, shares or comments.

    By • Jan. 11, 2016

  • Social Networking Privacy: Can you be Secure and Anonymous?

    The abundance of social sites also makes us vulnerable to various online threats. If the truth be told, we are only one-wrong-move-away from being hacked, cyber-bullied, virus-attacked and more. So is it possible to stay secure and anonymous online? Yes it is. Here is how.

    By • Jan. 8, 2016

  • 3 Ways to Leverage Facebook's New Ad Tools

    Last year, Facebook rolled out a number of new tools within their self-service advertising platform that allow marketers the opportunity to do new things and be more creative in the method that they approach their consumer base. Do you know how to use them properly?

    By • Jan. 7, 2016

  • Who's Afraid of the Big Bad Review?

    For public relations practitioners, every "crisis" is an opportunity, so is every negative review. When a customer engages with your business online, they are reaching out to communicate with you in a public sphere visible to everyone. In the new media landscape, humanizing your brand with a personalized reply provides an opportunity to be perceived as humorous, humble, sincere, reasonable or any desired adjective under the sun!

    By • Jan. 6, 2016

  • Social Media: 2016 To Dos and Don'ts

    2015 was a big year for social media, and 2016 is shaping up as being even bigger. To help you kick off the new year on a high note, here are five do's and don'ts for your social marketing efforts.

    By • Jan. 6, 2016