Social Media Updates: Page 369

  • Social Media and the Olympics [Infographics]

    Regardless of what you thought of the opening ceremonies - personally I thought they were great, you cannot deny nor argue the point that this Olympiad is unlike any other for the impact of social media on it is irrefutable.Two infographics hammer that point home. One from Exact Target, which loo...

    By • July 30, 2012

  • How soon until the social media Olympics are over? #notsoonenough

    I'm seriously over the "social media Olympics." In a previous post I hinted at the fact that I thought the scope of integration was over the top (and I was right), but two days into the Olympics I'm sick of the overshares from the athletes and I'm really tired of the coverage pretending that lit...

    By • July 30, 2012

  • Facebook is dying.

    "O, woe is me, to have seen what I have seen, see what I see."... The prophets have spoken, the returns are in, turnover and profits are down and Facebook, my friend, is dying. At least that would be the future from extrapolated trends from the first public Facebook report showing a drop of $157 ...

    By • July 29, 2012

  • 3 Cardinal Sins of Growing Your Company's Twitter Following

    Twitter can be a vital part of your social media strategy when used properly. Sharing tips and advice, providing customer service, answering questions, and giving product or service updates are just a few ways you can use it to your advantage.No matter what your goals are, you probably want to gr...

    By • July 28, 2012

  • WWE vs. UFC: Social Lessons from the Winning Sports Brands

    Social marketing best practice tips and strategic guides are easy to find, but it can also be beneficial to simply monitor the social channel of a successful brand to understand everything they do and why they do it. We did this in our latest white paper, Marketing Lessons from the Top Social Bra...

    By • July 27, 2012

  • "Robsten" and Brand Affinity in Social Media

    Have you seen Twitter over the last few days? Yikes!In 2008 the Stephenie Meyer novel "Twilight" was adapted into a film. It's all been quite low key; you might not have heard of it. It starred Robert Pattinson as Edward Cullen, a vampire, and Kristen Stewart as Bella Swan, a girl who probabl...

    By • July 27, 2012

  • SEO Perspective: Twitter and Facebook's Impact on Search Rankings

    My name is Tommy Griffith, I'm the SEO Manager for Emerging Markets at PayPal and I run ClickMinded, an online SEO training class. Over and over again, I find myself constantly answering questions about the impact of social media on search engine results, and I thought that a little background on...

    By • July 26, 2012

  • The Limitations of 'Like'

    Whenever anything happens 3.2 billion times per day, you have to wonder whether its recurrence diminishes its significance.Specifically, I'm talking about Facebook's inescapable LIKE button (perhaps you've heard of it). The average Facebook user clicks 'like' 3.5 times every day - anything from f...

    By • July 25, 2012

  • My Vision for the Future of Facebook: An Open Letter to Zuck

    Zuck, baby, what's up big guy WAAZZUP! (virtual fist punch.....left hanging). We haven't heard much from you lately, so I thought I'd drop a line. Wow, what a crazy few months it's been for Facebook, huh man! I mean with the IPO, and subsequent stock crash, or its "corrective recapitalization" (...

    By • July 25, 2012

  • 5 Ways to Double Your Twitter Followers in 10 Minutes a Day

    Social media doesn't have to be time consuming.But there's no reason you have to check Twitter every hour. Too many people confuse busyness with effectiveness.In fact, 10 minutes a day is all it takes to engage with others and grow your followers.Here's 5 easy things you can start using this week...

    By • July 25, 2012

  • How to Optimize Your LinkedIn Company Page for Social Media Success

    As I've mentioned in this blog before, LinkedIn is the most effective social media network for B2B lead generation. In fact, it's 3 times more effective than either Facebook or Twitter. LinkedIn has over 160 million members who use the network to promote themselves professionally and to keep pa...

    By • July 25, 2012

  • Facebook Taking More Cues from Pinterest

    Karly Gaffney is a Manager on the Content and Community team at Social Media Group. Follow @_topshelfThey say imitation is the highest form of flattery; I wonder if Pinterest agrees. As Pinterest continues to gain traction in the social scene, it seems like Facebook has been investigating what th...

    By • July 25, 2012

  • Testing the Impact of Your Social Media Posting on Search Engine Results

    The integration of social network posts and profiles within the search engine results pages, such as Bing's recent social sidebar addition and the advent of Google+, has deepened the relationship between these two areas. Just last week Bing started to include Foursquare tips in its functionality ...

    By • July 24, 2012

  • Get Ready for the Facebook Apocalypse

    Facebook has enjoyed prime status as the world's most popular social network for four years running. Imagining a world without it is difficult for millions of people who rely on Facebook as a means of keeping in touch with friends and family, for marketing purposes, or even as a replacement for ...

    By • July 23, 2012

  • 55 Signs You're Still Addicted to Social Media & Twitter

    It's been awhile since I wrote one of these posts. I think we have all pretty much confirmed we have addiction problems to social media and that crazy little blue bird. Just when we thought it couldn't get any worse now we have pins and plusses to worry about.So, just in case you thought you were out of luck in getting a free pass to social media addict bootcamp, no worries. If you answer yes to at least 50% of the below signs then you have an official lifetime member pass.

    By • July 22, 2012

  • Are You Committing Career Suicide on LinkedIn?

    Is your LinkedIn profile killing your career? It might be, if it doesn't help you stand out. With over 150 million users, it's very easy to have a LinkedIn profile that mimics many of the same words and ideas as others. Results? You look and sound boring.If you use LinkedIn for career connection...

    By • July 20, 2012

  • LinkedIn, Please Take on Group Spammers

    Almost like clockwork, I get a set of daily LinkedIn notices of off-topic job listings improperly posted as discussions to a Linkedin group I belong to. They're spam, and they drown out genuine discussions. They degrade the value of the LinkedIn group where they appear. The group owner is either ...

    By • July 20, 2012

  • Twitter Hack: 5 Ways to Automate Twitter

    When IFTTT launched in late 2011, tech publications lauded the startup as a haven for nerds. Almost a year later, the same may be true for IFTTT, a website that connects digital channels, from RSS feeds and social networks to cell phones and email clients, into an "If This Then That" formula. But...

    By • July 19, 2012

  • Three Reasons You Shouldn't Buy Fans and Followers

    While it is important to have social media fans and followers, the number of fans shouldn't be your main focus. Your initial focus should be on growing your community organically with fans and followers who are truly interested in the content you post, including current and potential customers or...

    By • July 19, 2012

  • The Most Important Facebook Metric You Choose to Ignore

    When it comes to tracking Facebook success, the first metric that social media marketers turn to is "likes," which is a decent indication of community size. But as I mentioned in a previous article, "Why Engagement Trumps Likes," this antiquated metric is becoming more and more irrelevant.If you'...

    By • July 19, 2012
  • SMT Expert

    Three Ways LinkedIn's Newest Updates Link it Closer to Social Media

    A little while back I wrote an article for SocialMediaToday on whether or not LinkedIn should even be considered a social media site. The article wasn't particularly groundbreaking, as LinkedIn has gotten some heat over its clunky user interface and unwieldy features before, but if you've read my...

    By • July 19, 2012

  • What Google+ is Doing to Compete with Facebook

    This year, along with the previous year's social media winner Wikipedia, Google+ received a score of 78 from the American Customer Satisfaction survey. Alongside recent news reports of Google+ surpassing LinkedIn in monthly unique viewers, Facebook's comparatively negative ACS score, and the Face...

    By • July 18, 2012

  • Social Media Metrics: The Real Value of Facebook 'Likes'

    Last week the BBC's Rory Cellan-Jones reported on a 'virtual bagel' experiment he conducted with Facebook. The research was simple, set up a 'virtual bagel' company page and drive Facebook Likes with paid advertising on the network. A novelty idea with the 'virtual bagel', the question is who w...

    By • July 17, 2012

  • BusinessLink: How to Effectively Use LinkedIn in Just 15-30 Minutes a Day

    Whenever I present on the topic of LinkedIn marketing inevitably the question comes up: "How much time should I spend on LinkedIn?" While there is no black and white answer, in general, you should be able to effectively use LinkedIn about 15-30 minutes a day. Now, there are caveats. If you're a ...

    By • July 17, 2012

  • Create a "Dap Day" on Social Media and Spread the Wealth

    Follow Friday (#FF) can be somewhat irritating. Endless strings of Twitter handles of people I don't know or what their areas of expertise are. Since I organize all the people I follow on lists by topic, it's hard for me to process most of the #FF tweets. This Friday, I decided to do something different in hopes that it might accomplish the same results: a Dap Day.From the Urban Dictionary:

    By • July 16, 2012