Social Media Updates: Page 386

  • Why You Shouldn't Send Your Traffic to Facebook

    Seasoned Digital Strategists (folks who have been in the online space for a long time, not just social) realize the value of having traffic come to the site as opposed to sending it out there. In a business environment, we spend millions in creating and developing custom web experiences that reso...

    By • Sept. 13, 2011

  • Social Lip Service vs Social Customer Service: AT&T Wireless Case Study

    Many organizations claim to "be social." They claim they have social media integrated with sales, marketing, and even customer service. They may even tout that their customer service teams are using Twitter to communicate and help customers. The real question is... are they providing social lip s...

    By • Sept. 12, 2011

  • Twitter Amid True Chaos

    September 11, 2001. That was a day many of us experienced a single emotion for the first time - horror. Not the movie kind. True, real-life, gut-wrenching, nauseating horror. I will never forget it. And as I watched the tenth anniversary news coverage, I had this weird thought. I'm so glad we...

    By • Sept. 12, 2011

  • Lessons Learned: How to Use Twitter as a Marketing Tool

    Active participation on the Twitter social networking platform is a time management black hole if you don't have a well defined strategy and the discipline to execute it. Since joining the Twitter community in 2008, I've tested multiple strategies from being a twitterholic to a ghost. There have ...

    By • Sept. 9, 2011

  • 55 Fascinating Facts About Social Media in Sweden

    In the Global Competitiveness Report 2011-2012 report released yesterday by the World Economic Forum, Switzerland is ranked first, followed by Singapore. In third place is Sweden, down one spot from last year. The Swedish economy is innovation driven (ranked #2 on innovation and sophistication fa...

    By • Sept. 8, 2011

  • Questions That Matter To Facebook Community Managers

    Community management has always been an integral part of an entire social media marketing campaign. International brands such as Dell and Gatorade have been at the forefront of community management by launching Mission Control Centers that monitor and engage with customers on the planet. Arguabl...

    By • Sept. 8, 2011

  • Social Shares Have A 'Half-Life' Of 3 Hours

    I'm on a Twitter kick this week. If you'll forgive me, I'll throw in another post about Twitter - although this one is about Twitter and Facebook shares. Just to recap, check out these earlier posts about Twitter: How To Get More Tweets (And Retweets) Building Links With Twitter 15 Tips For Makin...

    By • Sept. 8, 2011

  • Leveraging LinkedIn: Tips and Tricks for Profile Success

    LinkedIn is, of course, useful in a job search, but do you know how to really leverage it to help you in your current job? Don't forget about your LinkedIn profile once you land the job. Use these tips to leverage your profile for your current business goals, whether B2B, B2C or nonprofit in ...

    By • Sept. 8, 2011

  • Infographic: Anatomy of a Facebook Fan

    Moontoast has done an incredible job on developing a visual representation of the anatomy of Facebook engagement. They rank fans in the Fan Engagement Spectrum from potential fans to super fans, provide the data elements necessary to gauge success, as well as the paths that each type of fan takes...

    By • Sept. 7, 2011

  • Why I'm Quitting Google+

    It was a long weekend. My Twitter account got hacked, my phone died, and I had an awful sense of urgency all weekend long, when I should have been relaxing. Then, this morning I woke to the awful news of Trey Pennington's death. He wasn't someone I knew, but via social media anymore, we all feel...

    By • Sept. 7, 2011

  • Are You the King of Linkedin?

    If you think you are, then you have a problem. Why? Because social media is all about having a voice. People tend to view social media platforms as free societies, a paradigm that renders strong arm business tactics helpless. Want to fail on Linkedin? Simply adopt one of these 6 communicat...

    By • Sept. 4, 2011

  • Google Supercharges +1 Button Sharing

    For many content marketing and/or social media PR strategies, the concept of 'sharing' is pretty important. And 'sharing buttons' are a great way to enable site or blog visitors to distribute content to their likeminded friends or followers on social networks. These are nothing new of course, wit...

    By • Sept. 2, 2011

  • Facebook Cancels Social Deals

    Since launching Facebook Deals four months ago, the social network has decided to exit the online daily deal business with industry-competitors like Groupon and Living Social, in the near future. Facebook emailed the following statement to Reuters: "After testing Deals for four months, we've deci...

    By • Sept. 2, 2011

  • How Social Platforms Are Powering Mobile Commerce

    The world is increasing becoming mobile. The technology creators of today are creating goods for the SoLoMo consumer - the one who is social, location and mobile savvy. Social networks are realizing this fact and their members know that the social networking of tomorrow (and by that I mean in the...

    By • Sept. 1, 2011

  • Can Social Timing Get 200% More Twitter Clicks?

    It's easy to get tweeting, but is anyone actually reading? I came across a study performed by Leo Widrich of Buffer that indicated that the answer is, generally, "yes." That is, if you know when to tweet.The Science of Social Timing Buffer is a scheduling app. It's a simple but clever idea that...

    By • Aug. 31, 2011

  • Twitter Limits: Maximum Tweets Per Day?

    There are over two hundred million registered users of Twitter. This number grows by hundreds of thousands each day as new users sign-up. There are over one hundred and fifty million Tweets per day. So many, in fact, that many people find it hard to monitor ongoing conversations without using special platforms. Twitter is used not only by individual people, but by businesses, organizations, governments, and individuals on behalf of animals or fictional characters. It seems ev

    By • Aug. 31, 2011

  • Developing a Unique Content Strategy for Google+

    Many people are reluctant to dip their toes into yet another social network for a simple reason: they have no idea what they're going to say on yet another social network that they aren't already saying somewhere else. Many people have cited Twitter as the channel most in competition with Google+...

    By • Aug. 30, 2011

  • Facebook Ditches Deals and Places; Location Isn't a Walk in the Park

    Facebook seems to be rethinking its approach to location. Following a number of large-scale changes to features on the site last week, it has also announced the closure of two of its relatively young location-based products; Facebook Places and Facebook Deals. Places was the Foursquare-like produ...

    By • Aug. 30, 2011

  • 2 Easy Ways to Present Your Personal Brand

    You've probably spent the last few years working on your LinkedIn profile (if not-you should probably get on that...) So, when you saw that new position or opportunity that sounded like a perfect fit, and were asked for a resume-an actual document-you thought, "when am I going to find the time to...

    By • Aug. 30, 2011

  • The 7 Deadly Sins on Twitter

    If you're new to Twitter or been on it for a while and wonder what will kill any social media strategy you may have involving the 140-character service think about this: It may be that you're committing one of the seven deadly sins of Twitter! Anger: How often do you see people saying something o...

    By • Aug. 29, 2011

  • Google Wants Google+ to Be Your Online ID

    Google Chairman Eric Schmidt thinks Google+ is your ID on the Web, and if you're reluctant to use your real name then you're not welcome on Google+. That's really how it sounds when Schmidt answered NPR's Andy Carvin's question during the International TV Festival on how Google justified its nam...

    By • Aug. 29, 2011

  • Social Media: Lies, Loathing And Libel

    Irate and malicious people have always had an outlet and means for spreading their lies and bitterness. Whether it be by bad mouthing between people personally, over the phone and behind backs, it's now easier than ever. All thanks to social media.

    By • Aug. 29, 2011

  • Google Plus vs. Facebook... What's the Difference?

    On 28th June, 2011 Google rolled out the beta version of its highly anticipated social networking site, Google Plus. It is no secret that Google has long been wanting to get a slice of the social networking market. So, what exactly is Google Plus and how does it compare to Facebook? In this post we are going to look at Google Plus Versus Facebook and examine some of their major differences.

    By • Aug. 26, 2011

  • Twitter Stats That Will Get You Tweeting -- 100%

    Are you unsure about setting up an account on Twitter? Maybe you feel like it's not right for your brand or your line of work, maybe you think that anything you would have to say would fall on deaf ears because your target audience don't use twitter. Maybe you're wrong... The following statistic...

    By • Aug. 26, 2011

  • IKEA and YouTube Get Personal

    IKEA has launched the first ever personalised 3D showroom on YouTube. Drawing on information from Facebook, IKEA's tool creates a bespoke 3D bedroom that can then be explored and tailored by users to create their perfect bedroom.Customers will be shown an IKEA bedroom that will perfectly suit the...

    By • Aug. 25, 2011