Social Media Updates: Page 418

  • Twitter Strategy: Branded vs. Individual Twitter Accounts

    A frequently asked question in my social media boot camps is whether or not organizations should tweet from a branded Twitter account with their logo as the profile picture, or just have employees use individual accounts. It's easy to see why someone would be skeptical about having a ...

    By • April 20, 2010

  • 14 Simple Ways To Start Conversations On Twitter

    cartoon by @gapingvoid OK, so reading this blog, you've heard me say time and again that success on the social web is all about starting the conversation. To engage. To dialog. Blah, blah, blah... And yet many of my readers, and some of my clients, still don't get it. I was talking to a gentl...

    By • April 20, 2010

  • Facebook says: Bye Bye "Become A Fan" and Hello "Like"

    Facebook finally replaced the "Become a Fan" terminology, which we were never fans of. Instead, they introduced the "Like" button, which we (kinda) like. We're pretty sure this will confuse some folks out there for a while, but any change brings some resistance, right? In the long run, this...

    By • April 19, 2010

  • The State and Future of Twitter 2010: Part One

    The State and Future of Twitter was revealed to the world at the Chirp Conference. Developers, futurists, reporters, investors, stakeholders, and businesses convened at the Palace of Fine Arts in San Francisco, making the journey from all over the world to witness history in the making. My exp...

    By • April 19, 2010

  • Facebook Surpasses Google in Business Traffic

    Do you allow your employees to access social networking sites at work? I meet PR professionals and marketing managers each week who can not access Facebook from their work computer as it has been blocked. I also see that in some organisations there is an area often near the reception or staff r...

    By • April 18, 2010

  • Top Twitter Cities of the World

    According to the popular Twitter tool, twitter.grader.com, London is now the #1 City based on number of Twitter users: In the top-10 cities with most twitter users, London is followed by Los Angeles, Chicago, New York, Atlanta, Toronto, San Francisco, Boston, Seattle, and Sydney. Good for t...

    By • April 17, 2010

  • Virtue Releases a Flawed Study of What a Facebook Fan is Worth

    According to Virtue, on average, a fan base of 1 million translates into at least $3.6 million in equivalent media over a year. The company's findings are based on impressions generated in the Facebook news feed, the stream of recent updates from users' networks. My thoughts... (1) Virtue's Stu...

    By • April 14, 2010

  • Twitter: I Want To See Your Face, Not Your Logo.

    As social media has been catching on and commanding mainstream attention, businesses have started to adopt social media into their marketing, PR and operations mix.

    By • April 12, 2010

  • Twitter Moves Ahead of Blogs in Fortune 500

    The team of Nora Ganim Barnes and Eric Mattson at the Center for Marketing Research at the University of Massachusetts Dartmouth have been dong a number of studies on social media and business (see for example: Thinking Like A Blogger: Is Blogging An Attitude That Can Be Taught?). In 2009, the...

    By Bill Ives • April 12, 2010

  • To Tweet or Not to Tweet? The Journalist's Dilemma.

    I'd find it hard to be a journalist today. Journalism is a fantastic career. I've got a BA in Journalism and played around in a role with the Rural Press for a wee while. Good journalists are inquisitive and energetic, and can be cynical and circumspect (which helps). Quite often, they're e...

    By • April 11, 2010

  • SXSW was a Tweet Success: Analyzing 2009-2010 Activity and Sentiment on Twitter

    As you may or may not know, I am, among many other things, a resident data analyst at PeopleBrowsr, a leading provider of social search and conversation mining tools and services. While PeopleBrowsr receives the activity feeds of many prominent social networks, among the most fascinating to an...

    By • April 9, 2010

  • Gladwell on Facebook. Staying power possible?

    There are many reasons why I like Malcolm Gladwell (even though I don't subscribe to his philosophy on social influence). Here's the latest reason why's worth listening to. Gladwell is willing to take the long perspective when examining the potential of Facebook. Rather than jumping...

    By • April 6, 2010

  • 36 Twitter Resources: Advanced Twitter Search for Business

    Whether you decide to engage in social networking as a marketing strategy or not, Twitter has become a powerful tool to search and monitor your brand, your competitors, and for lead generation. Beyond the basic search on the Twitter home page you can use advanced search techniques to produce t...

    By • April 6, 2010

  • Live Events Need Twitter #Hashtags 'Built-In' Not 'Bolted-On'

    In the last 10 years I've been part of countless project teams involved with promoting events including The Ashes (Cricket), The Commonwealth Games, various music festivals / concerts and more. I can think of several occasions during that period where PR wasn't fully integrated into the process...

    By • April 4, 2010

  • Social Media and the Employee Life Cycle

    The employee life cycle is a hot topic for management gurus. Google it and you'll see. There are articles upon articles out there that tell you the steps of the employee life cycle (the 4 steps, the 12 phases, and so on, and so on). I don't want to discuss or debate that. What interests me is h...

    By • April 2, 2010

  • Twitter Writes Its Own Success Stories

    In January 2010, nearly 75 million people visited Twitter according to comScore. While that number seems remarkable, it represents only a fraction of what's realistically attainable. I believe that Twitter's growth, to date, is hindered not by its ambition nor potential, but by the company's o...

    By • April 2, 2010

  • An 8-step plan for social media spring cleaning

    Much like your house, networking and social interaction requires frequent upkeep and an occasional robust cleaning to function effectively. We all perform the daily tweaks and weekly sweeps of our social media lives, but at least once a year we should do a thorough cleaning to keep our social ...

    By • April 1, 2010

  • Facebook blocks Social Media Today, but We Have to Guess Why

    If you're a fan of Social Media Today on Facebook, you probably noticed that we've been posting links more often than before. We've been trying to engage a bit better on this channel because of the great conversation it has been generating. Starting at the beginning of this month, we've been ...

    By • March 30, 2010

  • Twitter Enjoys Major Growth and Excellent Stickiness

    Twitter's growth shows no indications of slowing any time soon. Last month, Twitter said the number of tweets per day had climbed to 50 million. To get a better handle on Twitter's recent growth in the U.S. and internationally, as well as assess its "stickiness" as a service, Sysomos examined o...

    By • March 30, 2010

  • Facebook About to Drop a Bomb on Foursquare?

    Changes announced today to Facebook's privacy agreement suggest the company is about to flip the switch and add location-based capabilities to the social network. Some think this might mean the end for standalone location-based services like Foursquare and Brightkite. I don't think so. "Exper...

    By • March 26, 2010

  • Twitter and Facebook: Productivity or Distraction?

    The argument is strong on either side of the case: do social networks increase or decrease productivity on the job? It's a landmark case where the decision will ultimately determine the fate of business within respective online communities of influence. Perhaps however, it's also a decision th...

    By • March 26, 2010

  • IKEA Victim of Facebook Hoax

    A while back, more than 200,000 Swedes were fooled to join a Facebook group that promised to donate 2 SEK per fan to the victims of the Haiti earth quake. Only problem was that once the group reached the goal, it changed name and added some really outrageous content. I was somewhat amazed ...

    By • March 25, 2010

  • Twitter: "aggressive" followers are spammers

    That's the latest warning from Twitter spelling out in more detail what it considers to be unacceptable behavior in its effort to rid the micro-blogging platform of spam. This includes aggressively following and unfollowing other Twitter accounts. Be forewarned: it is an offense that will get ...

    By • March 24, 2010

  • Is your Twitter Home Page your Biggest SEO Asset?

    Do you know the Page Rank of your Twitter Home Page? You may be surprised to find it is a lot higher than you think it is - and you probably achieved it without even thinking about it. For example, the Page Rank for my blog home page is 5 - and that's taken a little while to get to, not withsta...

    By • March 19, 2010

  • Nestle's "no logo" policy triggers Facebook revolt

    It's not every day that a brand turns its most loyal followers into angry protesters. But Nestlé has done just that, taking flak today for its commitment to environmental sustainability and then for its heavy-handed response to all protesters: a full Facebook clampdown on personal expression. No...

    By • March 19, 2010