X Starts Displaying Sports Gambling Odds In-Stream, Powered by BetMGM

Another controversial move for the Elon Musk-owned platform.

By Andrew Hutchinson • Feb. 9, 2024

X Announces Exclusive Content Deal With the WWE

X continues to build out its video content slate.

By Andrew Hutchinson • Feb. 8, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X Is Developing an Articles Content Option for Long-Form Posts

A new long-form content option coming to X?

By Andrew Hutchinson • Feb. 6, 2024

X Is Experimenting With New Options To Sort Post Replies

That could make it easier to stay up to date with fast-moving conversations.

By Andrew Hutchinson • Feb. 1, 2024

X Makes Its Vertical Video Feed Ads Available to All Advertisers

X says that over 100 million users watch vertical video in the app every day.

By Andrew Hutchinson • Feb. 1, 2024

Social Media CEOs Face Tough Questions Over Child Protection in US Senate

In a tense session, Senators pushed their case that social platforms need to do more to protect young users.

By Andrew Hutchinson • Jan. 31, 2024

X Adds Topic Tags to Groups To Improve Discovery

X says that the tags will play a big role in deciding which groups are highlighted in related search queries. 

By Andrew Hutchinson • Jan. 30, 2024

X Previews Video Option for Spaces Broadcasts

Video will soon be optional on Spaces chats, adding another element to X broadcasts.

By Andrew Hutchinson • Jan. 29, 2024

X Looks To Improve Content Moderation After Issues With AI Images and Bot Farms

AI-generated images of Taylor Swift and Russian bot operations have caused more headaches for Elon and Co.

By Andrew Hutchinson • Jan. 27, 2024

X Is Building a New Trust and Safety Center, Focused On CSE, Which Could Open Up Revenue Opportunities

X is undertaking more steps to police CSE content, which could be a precursor to its next stage.

By Andrew Hutchinson • Jan. 27, 2024

X Looks To Expand Its Amplify Video Monetization Program to Creators

The program enables creators to take a share of revenue from pre-roll ads.

By Andrew Hutchinson • Jan. 27, 2024

X Will Display Sports Gambling Odds In-Stream Via New Partnership with BetMGM

Gambling odds are coming to X, which it will display amid discussion of sports events.

By Andrew Hutchinson • Jan. 26, 2024

X Is Testing a Dedicated Video Tab in the Lower Function Bar

A dedicated video tab would help underline X's new 'video first' approach. 

By Andrew Hutchinson • Jan. 25, 2024

X Will Now Enable Premium Subscribers to List Open Jobs on Their Personal Profiles

X says that over 750k roles have been listed in the app thus far.

By Andrew Hutchinson • Jan. 24, 2024

The Upshot for Marketers as Social Media Platforms Evolve in 2024

How to excel in 2024 on Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and Pinterest.

By Andrew Hutchinson • Jan. 24, 2024

X Shares 2024 Marketing Calendar to Assist With Campaign Planning

A handy guide to some of the key dates and events of note this year. 

By Andrew Hutchinson • Jan. 23, 2024

X Enables Passkey Access for US Users

A more secure alternative for accessing your X account. 

By Andrew Hutchinson • Jan. 23, 2024

Yaccarino Shares Her Ambitions for Beneficial Free Speech, Which Elon Is Countering With His Own Posts

Yaccarino says that we should “fight hate with kindness and understanding.” Somebody should tell her boss.

By Andrew Hutchinson • Jan. 22, 2024

MrBeast Questions X Promotion After Earning $250K in a Week From Video Upload

MrBeast suggests that the data has been skewed by sponsorships.

By Andrew Hutchinson • Jan. 22, 2024

X Launches Audio and Video Calls on Android

Now, you can conduct direct calls on Android as well as iOS.

By Andrew Hutchinson • Jan. 20, 2024

X Isn’t ‘Shadow Boosting’ MrBeast’s Video, but It Is Still Amplifying Misleading Data Points

X continues to boost misleading data, which erodes confidence in all of its reported figures.

By Andrew Hutchinson • Jan. 20, 2024

MrBeast Uploads Clip Directly to X for the First Time as the Platform Leans Into Video Content

Will this be a big win for X's video content ambitions?

By Andrew Hutchinson • Jan. 16, 2024

X Gains Money Transmitter Approval in Utah, the Latest Step in Payments Push

X now has payment transmitter approvals in 15 U.S. states.

By Andrew Hutchinson • Jan. 15, 2024

X May Look to Gate Some Video Content to Premium Subscribers Only

X's new 'video first platform' push will likely include new monetization elements aligned with exclusive content.

By Andrew Hutchinson • Jan. 10, 2024

X Will No Longer Support NFT Profile Pictures

The demise of the NFT trend continues, with X removing NFT PFPs as an option. 

By Andrew Hutchinson • Jan. 10, 2024