Download Figures Show Limited Impact After X Implemented $1 ‘Not a Bot’ Fee

New accounts in New Zealand and the Philippines are required to pay $1 to engage in the app.

By Andrew Hutchinson • Jan. 6, 2024

X’s Latest Traffic Numbers Show a Decline in Average Time Spent per User

Elon has posted new numbers to show how X is improving, but they actually show the opposite.

By Andrew Hutchinson • Jan. 4, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X Says There Are 750K Jobs Listed via Hiring in the App

The platform may have tapped into a significant new opportunity with X Hiring.

By Andrew Hutchinson • Jan. 3, 2024

X Announces Lower-Cost Verification for Organizations Package To Lure SMBs

At $200 per month, it seems like a much better deal than X's original package.

By Andrew Hutchinson • Jan. 3, 2024

New Listing Shows the X Profiles With the Most Community Notes

The listing provides some interesting insights into which profiles are getting 'Noted.'

By Andrew Hutchinson • Jan. 3, 2024

Headlines Are Now Returning to Link Previews on X

Headlines are back, but link preview text is still out.

By Andrew Hutchinson • Jan. 3, 2024

X Shares New Data on Efforts to Combat CSAM in the App

X claims to be detecting and reporting much more child abuse material.

By Andrew Hutchinson • Dec. 30, 2023

X Needs an Actual CEO To Get It Back on Track

Despite her stellar industry reputation, Linda Yaccarino hasn't yet stamped her authority at X.

By Andrew Hutchinson • Dec. 30, 2023

Report Finds X’s Community Notes Moderation Fails To Address Harmful Misinformation

Community Notes is not working to limit the spread of harmful misinformation in the app.

By Andrew Hutchinson • Dec. 20, 2023

X Shares Insights Into Platform Usage and Engagement

X's numbers indicate that the platform is still seeing solid levels of activity in some areas. 

By Andrew Hutchinson • Dec. 19, 2023

X Continues To Roll Out Updates for the Profile ‘Media’ Tab

X is making changes to its media listings as it continues to build in video tools.

By Andrew Hutchinson • Dec. 19, 2023

Is X Seeing More Usage? New Reports Indicate Rising Web Traffic

New reports suggest that X is seeing more traffic, but is that the whole story?

By Andrew Hutchinson • Dec. 18, 2023

X Announces Integration With StreamYard for Livestream Broadcasts

The update will provide more broadcasting options for your livestreams.

By Andrew Hutchinson • Dec. 18, 2023

EU Launches Formal Proceedings Against X Over Possible DSA Breaches

The X team will need to outline its moderation approach and adherence to EU laws.

By Andrew Hutchinson • Dec. 18, 2023

X Adds Incognito Mode Controls for Spaces Hosts

Now, you can feel free to tune in to whatever spicy chats you want in the app.

By Andrew Hutchinson • Dec. 14, 2023

X Previews New Bookmark Search Option

Soon, you’ll be able to easily refind things that you’ve tagged in the app.

By Andrew Hutchinson • Dec. 11, 2023

X Is Looking To Add Live Video to Spaces Chats

Live video could help to enhance Spaces engagement.

By Andrew Hutchinson • Dec. 11, 2023

Social Platforms Continue To Explore Enclosed Group Sharing Options

Social media engagement is moving into more private spaces, which the platforms are now looking to better facilitate.

By Andrew Hutchinson • Dec. 11, 2023

Elon Musk Reinstates Alex Jones’ Account in Latest Controversial Stance

Elon Musk continues to challenge advertisers with his controversial decisions.

By Andrew Hutchinson • Dec. 10, 2023

X Pitches Advertisers on Audience Reach Opportunities in ‘Q5’

X says that it sees a heap of activity post-Christmas, which could offer significant audience reach potential.

By Andrew Hutchinson • Dec. 7, 2023

X Considers New Initiatives To Attract More SMBs

X is shifting focus as it looks for more ways to bring in ad revenue.

By Andrew Hutchinson • Dec. 5, 2023

5 Considerations for the Future of X Following Elon’s Anti-Advertiser Comments This Week

Elon has made his stance on advertisers clear - but will that lead to the end of the platform as we know it?

By Andrew Hutchinson • Dec. 2, 2023

Musk Tells Advertisers to ‘Go F--- Yourself,’ Calls X Boycott ‘Blackmail’

X’s owner apologized for antisemitic posts but bristled over advertisers' response, during an interview on stage at the New York Times DealBook Summit.

By Andrew Hutchinson • Nov. 29, 2023

X Adds Option To Embed Videos in Isolation From Posts

New ways to present X originated video on third-party platforms 

By Andrew Hutchinson • Nov. 28, 2023

X Experiments With Grok AI Access Buttons In-Stream

X is looking to showcase its new chatbot option. 

By Andrew Hutchinson • Nov. 28, 2023