Report Finds X May Be Inflating Its Ad Performance Results

Could X be inflating its ad traffic numbers? A look at the data.

By Andrew Hutchinson • Feb. 16, 2024

X Is Looking To Add Grok Chatbot Summaries of Trending Topics

X is looking for more ways to showcase its new generative AI tool.

By Andrew Hutchinson • Feb. 14, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X Shares Stats on Super Bowl LVIII Engagement and Brand Winners

X says that Super Bowl engagement far exceeded last year's levels. 

By Andrew Hutchinson • Feb. 13, 2024

X Announces Option for Advertisers to Sponsor Creator Video Uploads

The option will enable you to show your ads in pre-rolls for selected creators.

By Andrew Hutchinson • Feb. 13, 2024

The Future of the Microblogging Space and Twitter Alternatives

Many alternatives to Twitter have emerged, but few have gained any real traction as yet.

By Andrew Hutchinson • Feb. 12, 2024

X Previews Bookmark Alerts In-Stream

A new way to stay on top of your bookmarked posts on X.

By Andrew Hutchinson • Feb. 11, 2024

X Starts Displaying Sports Gambling Odds In-Stream, Powered by BetMGM

Another controversial move for the Elon Musk-owned platform.

By Andrew Hutchinson • Feb. 9, 2024

X Announces Exclusive Content Deal With the WWE

X continues to build out its video content slate.

By Andrew Hutchinson • Feb. 8, 2024

X Is Developing an Articles Content Option for Long-Form Posts

A new long-form content option coming to X?

By Andrew Hutchinson • Feb. 6, 2024

X Is Experimenting With New Options To Sort Post Replies

That could make it easier to stay up to date with fast-moving conversations.

By Andrew Hutchinson • Feb. 1, 2024

X Makes Its Vertical Video Feed Ads Available to All Advertisers

X says that over 100 million users watch vertical video in the app every day.

By Andrew Hutchinson • Feb. 1, 2024

Social Media CEOs Face Tough Questions Over Child Protection in US Senate

In a tense session, Senators pushed their case that social platforms need to do more to protect young users.

By Andrew Hutchinson • Jan. 31, 2024

X Adds Topic Tags to Groups To Improve Discovery

X says that the tags will play a big role in deciding which groups are highlighted in related search queries. 

By Andrew Hutchinson • Jan. 30, 2024

X Previews Video Option for Spaces Broadcasts

Video will soon be optional on Spaces chats, adding another element to X broadcasts.

By Andrew Hutchinson • Jan. 29, 2024

X Looks To Improve Content Moderation After Issues With AI Images and Bot Farms

AI-generated images of Taylor Swift and Russian bot operations have caused more headaches for Elon and Co.

By Andrew Hutchinson • Jan. 27, 2024

X Is Building a New Trust and Safety Center, Focused On CSE, Which Could Open Up Revenue Opportunities

X is undertaking more steps to police CSE content, which could be a precursor to its next stage.

By Andrew Hutchinson • Jan. 27, 2024

X Looks To Expand Its Amplify Video Monetization Program to Creators

The program enables creators to take a share of revenue from pre-roll ads.

By Andrew Hutchinson • Jan. 27, 2024

X Will Display Sports Gambling Odds In-Stream Via New Partnership with BetMGM

Gambling odds are coming to X, which it will display amid discussion of sports events.

By Andrew Hutchinson • Jan. 26, 2024

X Is Testing a Dedicated Video Tab in the Lower Function Bar

A dedicated video tab would help underline X's new 'video first' approach. 

By Andrew Hutchinson • Jan. 25, 2024

X Will Now Enable Premium Subscribers to List Open Jobs on Their Personal Profiles

X says that over 750k roles have been listed in the app thus far.

By Andrew Hutchinson • Jan. 24, 2024

The Upshot for Marketers as Social Media Platforms Evolve in 2024

How to excel in 2024 on Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and Pinterest.

By Andrew Hutchinson • Jan. 24, 2024

X Shares 2024 Marketing Calendar to Assist With Campaign Planning

A handy guide to some of the key dates and events of note this year. 

By Andrew Hutchinson • Jan. 23, 2024

X Enables Passkey Access for US Users

A more secure alternative for accessing your X account. 

By Andrew Hutchinson • Jan. 23, 2024

Yaccarino Shares Her Ambitions for Beneficial Free Speech, Which Elon Is Countering With His Own Posts

Yaccarino says that we should “fight hate with kindness and understanding.” Somebody should tell her boss.

By Andrew Hutchinson • Jan. 22, 2024

MrBeast Questions X Promotion After Earning $250K in a Week From Video Upload

MrBeast suggests that the data has been skewed by sponsorships.

By Andrew Hutchinson • Jan. 22, 2024