Skittles Takes Out Twitter's 'Brand Bracket' Competition for 2022

The competition pitted various brand social media handles against each other, with the public voting on the winners.

By Andrew Hutchinson • April 5, 2022

Twitter Confirms That it is Working on an Edit Button, Following Tweets from New Board Member Elon Musk

Musk is already looking to wield his newfound sway at the app.

By Andrew Hutchinson • Updated April 5, 2022

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

What to Make of Elon Musk's Buy-Up of Twitter Shares

Elon Musk is now the single biggest Twitter shareholder - so what will that mean for the platform?

By Andrew Hutchinson • Updated April 5, 2022

Twitter's Testing a New Status Indicator Marker Within Tweets

The status indicator would provide another way to add context to your tweets.

By Andrew Hutchinson • April 4, 2022

Twitter Tests New, Interactive Ad Types as it Seeks to Boost its Promotional Appeal

Get ready for some interesting new Twitter ad options.

By Andrew Hutchinson • March 31, 2022

Twitter's Professional Accounts are Now Open to All Users

Now, everyone can have their own Professional Account on Twitter.

By Andrew Hutchinson • March 29, 2022

Twitter's Working on Collaborative Tweets to Facilitate New Opportunities for Creators

The option could open up a range of new opportunities, both for creators and brands.

By Andrew Hutchinson • March 29, 2022

Twitter Adds Three More Providers to its Official Partner Program

You now have more options to help maximize your Twitter campaigns.

By Andrew Hutchinson • March 28, 2022

Twitter Tests New Spaces Analytics with Some Hosts

New insights into the performance of your audio chats.

By Andrew Hutchinson • March 24, 2022

Twitter Announces Exclusive Watch Parties for New Halo TV Series, Leaning into Gaming Culture

The initiative is part of Twitter's new content partnership with ViacomCBS.

By Andrew Hutchinson • March 24, 2022

Twitter Rolls Out Keyword Search for DMs

Now you can search your Twitter DMs for specific keyword mentions.

By Andrew Hutchinson • March 23, 2022

Twitter Adds New Simplified GIF Creation Process in the Tweet Composer

Which is interesting, but you could kind of already do this...

By Andrew Hutchinson • March 22, 2022

Twitter's 'Brand Bracket 2022' Competition is Now Underway

The competition pits the best brand Twitter handles against each other to determine an ultimate winner.

By Andrew Hutchinson • March 21, 2022

Twitter Continues to Evolve Communities and Other Topic-Based Engagement Options in the App

As it looks to grow its user base, facilitating new tweet uses is a key focus.

By Andrew Hutchinson • March 18, 2022

Twitter Tests Spaces Audio Clips to Maximize Content Creation and Sharing from Audio Broadcasts

The option will provide another way to get more out of your Spaces broadcasts.

By Andrew Hutchinson • March 17, 2022

Twitter's Working on Tweet Awards, Another Creator Monetization Option

The option looks set to become another creator monetization pathway.

By Andrew Hutchinson • March 11, 2022

Twitter Adds New, Simplified Option to Pin a Timeline of Latest Tweets

The option will make it easier for users to avoid algorithm sorting of their tweet feed.

By Andrew Hutchinson • March 10, 2022

Twitter Updates Alternative Text Descriptions with New On-Image Badge and Expandable Captions

The new display will put more focus on alternative text descriptions, improving accessibility.

By Andrew Hutchinson • March 9, 2022

Twitter Launches Live Test of New Profile Shops to Display Products In-App

Twitter's looking to evolve its business display and eCommerce tools, with a view to developing new user behaviors and experiences.

By Andrew Hutchinson • March 9, 2022

Twitter Adds New Creator Dashboard to Help Creators Track Their Monetization Efforts

The dashboard will provide an overview of any revenue you've generated through Twitter's monetization options.

By Andrew Hutchinson • March 8, 2022

Twitter Hires Youth App Expert Michael Sayman as Part of New Experimental Development Team

Twitter's looking to test out new ways to boost its youth appeal, via an experimental development team.

By Andrew Hutchinson • March 8, 2022

Twitter Shares New Insights into Rising Topics of Discussion, Based on Analysis of Billions of Tweets

Twitter's latest report provides valuable insight into some of the key, rising topics of discussion in the app.

By Andrew Hutchinson • March 7, 2022

Russia's Invasion of Ukraine Represents a New, Key Stage in the Battle Against Online Misinformation

The battle against misinformation has reached a new level - but are we seeing a significant advance in process?

By Andrew Hutchinson • March 6, 2022

Twitter Moves to the Next Stage of Testing for its 'Birdwatch' Crowdsourced Fact-Checking Program

Birdwatch alerts will now be displayed upfront on some tweets.

By Andrew Hutchinson • March 3, 2022

Twitter is Working on a New Podcast Tab to Facilitate Discovery and Engagement

The new tab could provide another way for creators build community around their content in the app.

By Andrew Hutchinson • March 2, 2022