Musk Discusses His Views on Content Moderation as Twitter Deal Inches Closer to Completion

Musk continues to outline his approach to free speech, as his Twitter takeover plan slowly moves closer to fruition.

By Andrew Hutchinson • May 10, 2022

Musk Plans to Increase Twitter's User Base by Almost 200% Over the Next Three Years

New details have emerged of Elon Musk's grand plans for Twitter.

By Andrew Hutchinson • May 8, 2022

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Twitter Expands Test of TikTok-Like Display Format in its Explore Tab

The updated format could help Twitter refine its recommendations, while also leaning into evolving consumer trends.

By Andrew Hutchinson • May 6, 2022

Twitter Announces New, Exclusive Video Content Partnerships at NewFronts 2022

The deals will provide new opportunities for Twitter's ad partners to reach engaged audiences in the app.

By Andrew Hutchinson • May 5, 2022

Musk Secures Funding as More Hints of His Twitter Plans Slowly Filter Through

Elon Musk's Twitter deal is progressing, and we are seeing more hints of his plans for the app.

By Andrew Hutchinson • May 5, 2022

Twitter Rolls Out Spaces Analytics to All Hosts and Co-Hosts

This could be a big help in mapping out your Spaces strategy.

By Andrew Hutchinson • May 4, 2022

Twitter Expands Tweet Replies Ad Placement to All App Advertisers

The option could provide new opportunities, both for advertisers and tweet creators.

By Andrew Hutchinson • May 4, 2022

Twitter Shares New Insights into the Rising Shopping Conversation via Tweet [Infographic]

Discussion around shopping is ramping up in tweets.

By Andrew Hutchinson • May 3, 2022

Twitter Launches Public Test of 'Circles' for Private Chats via Tweet

The option will enable more private discussion via tweet.

By Andrew Hutchinson • May 3, 2022

How Will Twitter Make Money Under Elon Musk? A Look at the Currently Proposed Options

Increased subscription uptake, charging for tweet embeds and more are all options currently on the table.

By Andrew Hutchinson • April 29, 2022

Twitter Tests New Option to Attach Video, Images and GIFs to a Single Tweet

The option could facilitate a range of new creative considerations for your tweets.

By Andrew Hutchinson • April 28, 2022

Twitter Adds 12 Million More Users, Posts Weaker Revenue Result Amid Pending Takeover by Elon Musk

Twitter's Q1 2022 results are not amazing, but that seems like a lesser story for the app at present.

By Andrew Hutchinson • April 28, 2022

Twitter Shares Key Trend Notes and Tips for Mother's Day Campaigns

Twitter has provided some key trend insights, based on Mother's Day activity in 2021.

By Andrew Hutchinson • April 26, 2022

Elon Musk Buys Twitter – So What Now?

Elon Musk will soon take over as the sole owner of Twitter - and big changes could be in store for the app.

By Andrew Hutchinson • April 25, 2022

Twitter Board Agrees to $44 Billion Sale to Elon Musk

It's actally happening

By Andrew Hutchinson • April 25, 2022

Twitter Tests New Closed Caption Button to Switch on Captions in Video Clips

The new button will make it easier for users to activate captions in video tweets.

By Andrew Hutchinson • April 22, 2022

Twitter Announces Full Ban on Climate Change Denial in Ads

Twitter will take action on climate denial claims in ads based on info from authoritative sources.

By Andrew Hutchinson • April 22, 2022

Twitter Launches New Test of Promotions for Third Party Tools Within the App

The new prompts will highlight tools that can help advance Twitter's own functions.

By Andrew Hutchinson • April 21, 2022

Elon Musk Mulls Tender Offer for Twitter as an Alternative Path to Take Over the App

Elon Musk has a back-up plan to purchase Twitter if his standing offer of $54.20 per share fails.

By Andrew Hutchinson • April 21, 2022

Twitter's Coming Edit Option Looks Set to Have a Full, Publicly Viewable 'Edit History' Element

Tweet editing is coming, and Twitter's working to address all the major concerns with the option.

By Andrew Hutchinson • April 20, 2022

Assessing the Options for Elon Musk's Twitter Takeover Push

Elon Musk's takeover offer for Twitter looks set to fall short - but that may not be the end for Musk's social media ambitions.

By Andrew Hutchinson • April 19, 2022

Elon Musk's Perspective on Free Speech is Likely Different to Your Own, Which is Important to Note

Elon Musk has a long history of pushing the boundaries, but the penalties for him are likely not the same as everyone else.

By Andrew Hutchinson • April 17, 2022

Elon Musk Launches Hostile Takeover Bid for Twitter

In a move that few could have predicted, Elon Musk is now looking to buy Twitter outright.

By Andrew Hutchinson • April 14, 2022

Twitter Acquires OpenBack to Improve the Timeliness and Relevance of Push Notifications

The acquisition will help Twitter alert users to the most relevant content in the app in real-time. 

By Andrew Hutchinson • April 12, 2022

Twitter Provides Last-Minute Tips for Your Easter Marketing Campaigns

Some handy, last-minute reminders and pointers for your 2022 Easter marketing approach.

By Andrew Hutchinson • April 12, 2022