An entrepreneur and business strategist with more than 13 years of experience. I began my career by founding two companies and have since worked with companies ranging from start-ups to Fortune 500 in the areas of innovation, strategy and marketing. I have worked in the financial services, healthcare, internet, life sciences, manufacturing, media and publishing, technology, telecommunications, and travel industries. I have led projects that cover innovation, growth strategy, new product and service development, new business model creation, corporate and local marketing alignment, marketing and organizational performance, customer loyalty and engagement, service marketing, channel assessments and due diligence to name a few. My clients have included Blue Cross Blue Shield of NC, Sirius|XM, Eaton, Sprint Nextel, State Farm Mutual Insurance, LS Tractor, Quintiles, Bell & Howell, Tauck Travel, Lulu, and WomanCare Global. Additionally, I led an annual qualitative research initiative through conversations with 100+ CMOs to identify common challenges, opportunities and best practices. Specialties Business innovation; Market Strategy; Product Management; Customer Segment Management; Service Marketing; Product and Solutions Marketing; Business Development - Partnerships, Alliances, Preliminary M&A analysis; Information Technology Management; Market Research; Industry Analysis; Strategic Planning; Business Process Improvement; Business Strategy; Branding; Integrated Marketing Communications; Marketing Analytics; New Product Development; Customer Insights.