As Digitas' vice president of social marketing and technology, Beth McCabe is responsible for leading social execution across Digitas. She has been with Digitas for five years, during which time she has lead technology for the Global Samsung business, as well as supporting clients like American Express, IBM and Diageo. Currently, she is focused on developing Digitas' social execution center of excellence. Beth is a recognized thought leader in social technology, having co-written the first whitepaper on social commerce, as well as a regular on the speaking circuit and a contributor to publications such as Digiday Daily and MediaPost. Committed to corporate and industry citizenship, she leads Digitas New York's Women's Network and is a member of Digitas' CSR Leadership Team. Recently, she was honored by the Girl Scouts of Greater New York as one of 2011's Women of Distinction. Beth is also a member of Advertising Women of New York and Women in Technology International. Prior to joining Digitas in 2006, Beth began her career as a software engineer, building web applications for a small database company in the U.K. She then set off on her own and built a consulting business, serving the largest retailer in the U.K. as one of her clients. Beth holds a B.S. in Computer Science from Purdue University, where she was a leader in the Women in Science program.