A lot of B2B companies in boring industries are intimidated by content marketing or just skip it all together. So what if you’re not writing about the newest tech gadget that appeals to the mass market? Here are 3 B2B content ideas and examples from my time working with a "boring industry" client that I found gave us the best traction.
With time being our most valuable commodity and content coming at us at breakneck speed through multiple channels, it’s tough to produce content that sticks. What's a content-creator to do? We're making content easier to digest.