August 29, 2014
If you’re using social media to build a brand, you have to focus on creating value for your audience, and answering what’s in it for them. Social media is where you connect, not where you close. It’s that simple.
August 23, 2014
Imagine you’re at a social event. You walk in the door and someone introduces themselves to you. As soon as you introduce yourself, they launch into their sales pitch.