Alan Rosenblatt, Ph.D. is a social media and online advocacy strategist, professor & thought leader. He is Senior Vice President of Digital Strategy at turner 4D (formerly Turner Strategies), the co-founder and host of the Internet Advocacy Roundtable; and an adjunct professor at Johns Hopkins, American, (Georgetown and Gonzaga Universities), where he teaches courses on internet politics. He was Associate Director for Online Advocacy at the Center for American Progress/CAP Action Fund from 2007-2013, where he created and directed the Center’s social media program, as well as Ombudsmen and co-founder at Take Action News. Alan taught the world’s first internet politics course ever at George Mason University in 1995. He founded the Internet Advocacy Roundtable in 2005; blogs at SocialMediaToday.com, Connectivity.CQRollCall.com, DrDigipol.Tumblr.com and occasionally/previously at BigThink.com, HuffingtonPost.com, techPresident.com; serves on E-Democracy.org’s board of directors and Social Media Today’s Advisory Board; In 2008, he was a fellow at George Washington University’s Institute for Politics, Democracy & the Internet; and is a co-founder of MediaBureau.com. Alan has a Ph.D. in Political Science from American University, an M.A. in Political Science from Boston College and a B.A. in Political Science and Philosophy from Tufts University. Find him on Twitter and across social media at @DrDigiPol.
The political reaction to television can take any form, from high praise to outright rejection. When something happens on TV, public reaction materializes in short order, especially on Twitter. This past week saw two such reactions, one incredibly sad but positive, the other sparking outrage. The death of Leonard Nimoy and the reaction to Saturday Night Live’s parody of a Toyota commercial elicited such different responses. Yet, in some way, the opposite reactions might not have been predicted given the similarities in the root references if not for the differences in time lags between the Twitter reactions.
To be successful on social media as an advocacy or political campaign, you have to go where your audience is. You may love MySpace (who doesn’t with all those pretty pictures and rockin’ bands), but if your target audience isn’t there it’s a waste of your time.
As was the case of the Algonquin Roundtable, social media provides a gathering place for the exchange of ideas among the brightest minds of our day. World leaders, journalists, novelists, academics, comedians, and many other insightful elites are engaging with each other on the great (and not so great) issues of our day.