Ekaterina Walter
Bestselling Author; International Speaker; Global Evangelist, Sprinklr | @EkaterinaEkaterina Walter led strategic and marketing innovation for Fortune 500 brands such as Intel and Accenture. Branderati, the start-up she co-founded, was acquired by Sprinklr where she now serves as Global Evangelist. She is an international speaker and author of the Wall Street Journal bestseller "Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg" and co-author of "The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Marketing Your Brand."
Ekaterina has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a 2013 Marketer of the Year honor (SoMe Awards) and being named #3 on The Forbes 2014 World Top 40 Social Marketing Talent. In June 2014, Fortune magazine included her in the list of the most impactful business people on social media alongside Bill Gates, Oprah Winfrey, Arianna Huffington, Warren Buffet, and others.
A recognized business and marketing thought leader, Ekaterina is a contributor to leading-edge print and online publications such as Forbes, Fast Company, Inc., Huffington Post, and Entrepreneur. Her thought leadership was featured on CNBC, ABC, NBC, FOX News, Forbes, TechCrunch, CNN, WSJ, Inc., and more.
Walter holds a master's degree in International Management from the Thunderbird School of Global Management. You can find her on Twitter: @Ekaterina. Blog: http://www.ekaterinawalter.com/.
59 articles by Ekaterina Walter
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3 Mistakes That Undermine Using Social Media for Customer Service
Feb. 12, 2016 -
What's The Real Price Of Technology?
Nov. 28, 2015 -
What Integrated Pinterest Ecosystem Means for Marketers
May 13, 2015 -
Experience Cloud Brings Brands One Leap Closer to Omnichannel
April 24, 2015 -
The Experience Economy: The 5 Pillars Of Successful CXM
March 18, 2015 -
4 Brands Stole Our Hearts on Valentine's Day
Feb. 18, 2015 -
Social Media Analytics: Using Social Data to Tackle 3 Biggest Business Problems
Jan. 6, 2015 -
Unique Experiences: The New Corporate Gift
Dec. 28, 2014 -
5 Retailers Who Nailed It This Holiday Season
Dec. 22, 2014 -
Social Media Analytics: The Key to Knowing Your Customers
Dec. 8, 2014 -
Digital Analytics: Unlocking the Power of Social Data
Dec. 3, 2014 -
How McDonald's Wins in Social: Ranking at Number One
Nov. 25, 2014 -
Good to Great: Creating a Tropical Storm of Customer Satisfaction
Nov. 21, 2014 -
Why Companies Must Invest In Experience Management
Nov. 18, 2014 -
5 Easy Ways to Promote Internal Advocacy and Retain Top Talent
Oct. 22, 2014 -
Love, Not Buzz: Why Your Brand Needs Customer Advocacy
Oct. 21, 2014 -
5 LinkedIn Tips for B2B Brands
Oct. 20, 2014 -
Do You Include a "Don Draper Clause" in Employee Contracts?
Oct. 15, 2014 -
33 Thought-Provoking Quotes to Awaken Your Inner Innovator
Oct. 10, 2014 -
Forget the Coupons: 5 Innovative Ways to Reward Customer Loyalty
Oct. 8, 2014 -
6 Pinterest Tips for B2B Brands
Oct. 6, 2014 -
3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content
Sept. 30, 2014 -
Video Storytelling: 5 Tips for the B2B Brands
Sept. 26, 2014 -
3 Qualities of People Who Drive Transformative Change
Sept. 24, 2014 -
The Secret to Making Anything Go Viral
July 24, 2014