Patrik Edvardsson is Interna Communications Executive, EMEA at Experian. He is the co-writer of Customer integration in service development and innovation - methods and a new framework and has studied how Volvo Trucks, Securitas Systems, Electrolux, Philips, Greenpeace International communicate values. He also contributed to the book Values-based Service for Sustainable Business - Lessons From Ikea. He holds an MSc in European Communications Studies from the University of Amsterdam and lives in London.