Julia Borgini helps Geeks sell their stuff. I'm a B2B copywriter that helps Technology companies develop connections & relationships with their market. I handle all the Lead Management work, while they develop & perfect their Technology products.
— > Connections & relationships. Content & copy. Lead & customer. < —
Julia's been writing since 1987, and doing it professionally since 2000. Follow her on Twitter @spacebarpress to see what she's in to now.
Tech marketers are using more “owned media” in their marketing than ever before.
In the beginning social media was for connecting with your audience, and listening in on their conversations. Now it’s being used for customer service, technical support, and lead management. Don’t believe me? Take a look at the latest CMI Benchmark Report: you’ll see that 92% of B2B companies are using social media, and that doesn’t even include blogs.