Keith Quesenberry

Assistant Professor of Marketing, Messiah College

Keith A. Quesenberry is an Associate Professor of Marketing at Messiah College where he teaches social media marketing, digital marketing and integrated marketing communications in the undergraduate marketing and graduate MBA programs. He previously taught at Johns Hopkins University, Temple University and teaches in the graduate Integrated Marketing Communications program at West Virginia University. Prior to teaching, he spent 17 years in marketing and advertising as an associate creative director and copywriter at advertising agencies such as BBDO and Arnold Worldwide. His client experience spanned from startups to Fortune 500s such as Delta Air Lines, Exxon Mobil, PNC Bank and Hershey Foods. His advertising campaigns have garnered prestigious awards such as the One Show, National ADDYs and London International Awards, and have been featured in the trade publications Ad Age, Adweek, Brandweek and Lurzer's International Archive. His social media campaigns have been recognized by the industry including a PRSA (Public Relations Society of America) Bronze Anvil for word-of-mouth and an OMMA (Online Media, Marketing and Advertising) Award. He is also a contributing author to Harvard Business Review and Entrepreneur. Quesenberry has been interviewed on MSNBC and NPR and his research and expert opinion have been featured in publications such as the New York Times, The New Yorker, Forbes, Entrepreneur and Harvard Business Review. His research has been published in journals including the Journal of Marketing Theory and Practice and the International Journal of Integrated Marketing Communication, Journal of Current Issues & Research in Advertising, plus Ad Age Research Reports.

Quesenberry is an author of "Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution". For details visit bit.ly/QSocialBook