Kristen Matthews is a writer and content marketer based out of Boulder Colorado. She enjoys life through adventure and creativity. You can contact her for any writing requests or collaboration ideas at Kristen@GroupHigh.com and follow her @KristenWords or @GroupHigh
Consumers are skeptical and disengaged when traditional advertisement gets placed in front of them yet everyone is thirsty for sincere product reviews and opinions. At the same time, brands are trying to determine if paying influencers for posts is an ethical and effective way to score brand lift.
I don’t know about you, but my most successful marketing strategies have been creative, slightly outside the norm and inspired by some really cool marketers. So, since marketing can drain the energy levels with a neediness for constant creativity, I have found a few ways to make sure my marketing always has that “spark,” even when I’m not feeling especially sparkly or creative.