March 17, 2015
We all know by now that partnering with bloggers is a necessary component to outreach marketing . So now that we’ve got that covered, let’s take it a step further and make sure your earned media from bloggers is actually engaging people. Let’s make sure your earned posts are actually lifting your...
February 25, 2015
A brand personality type can be anything from eco-conscious to a source for education to trendy. This vibe and human part of a brand is the first thing that consumers connect to. Therefore, in order to promote your initiatives as effectively as possible, a clear message needs to be defined and then emphasized with the influencers you choose to work with.
February 05, 2015
I’ve seen the following scenario play out over and over again. Marketers make contact with a blogger who is seemingly enthusiastic about posting and working together. They send the blogger a free item but the blogger never posts. Where do you draw the line between being needy or pushy and following up tactfully to score an earned post?
January 10, 2015
The biggest lesson I’ve learned to keep inspired marketing flowing is to look to other brands I admire. I save posts, marketing examples, scribbled notes on yellow paper for when the creativity well runs dry. The following four examples of outreach marketing are ones I’ve been saving for the past few months.
December 02, 2014
Brand perceptions are driven by the things your customers are saying about their experience with you brand. As a marketer, you have complete control over creating brand awareness. However, that whole part of the funnel in which your costumers are actually contemplating and researching a purchase decision—you need to have people other than your brand talking about your brand.