Director of Marketing, Global Marketing Consultant
Mary is a global marketing, communications and business development consultant in Verona, Italy, originally from the U.S. She has been developing a career in international marketing and communications and B2B marketing for almost a decade and has worked in the public, private and non-profit sectors for companies such as RRDonnelley, the Organisation for Economic Co-operation & Development (OECD), Perth Heat Baseball and, most recently, CROS NT. Her experience includes developing marketing plans and conducting market research on a global level for the B2B marketing environment, small businesses and start-ups, and she has worked in the U.S., France, Australia and Italy. Mary's expertise lies primarily in B2B marketing strategy including executing digital and social media campaigns, setting KPIs and tracking analytics. Mary is also on the Board of Directors for Professional Women's Network (PWN) as VP of Marketing & PR.
Mary holds a Masters degree in Global Communications from the American University of Paris and a Bachelor's degree in Marketing from Lehigh University and speaks English, Italian and French.
Let me pose a question to my fellow marketers: have you lately felt more like your company’s IT department than its marketing strategist? In the past few years, chances are that your role has taken a significant turn towards “IT Specialist.” In the digital marketing age, marketers are expected know, implement, maintain, explain and execute various software programs and digital marketing tools that both promote the company brand and generate sales.
With less than a week until Christmas the holiday season in general, you may have already mentally checked out for the year. While many people leave their marketing at the door when they rush out for the holidays, there are plenty of ways to keep your marketing going during this notorious “down time.”
Content. Digital. Social. Are these the three principles of B2B marketing today? If B2B marketers want to connect with their knowledgeable and expert audience, they need to produce content, but then they need to get that content in front of their target audience. The days of snail mail, print advertising and the yellow pages are dwindling, so how can your target audience actually find you?
Every year around this time we sit down and try to figure out our marketing strategies for the upcoming year. We reflect on what worked and what didn’t work this year and how we’re going to fix it. Here are some roadblocks that typically crop up during our marketing efforts and how you can deal with it.