14 articles by Merlin Francis

• 4 Building Blocks to Using Content for Lead Generation

  Sept. 16, 2011

• Are You Creating B2B Email Lists the Traditional Way?

  Aug. 19, 2011

• Is your Lead Nurturing Program Alienating your 'Lead'?

  Jan. 25, 2011

• Creating Content to Fuel eMarketing Programs

  Jan. 13, 2011

• B2B Social Media Marketing -Is it relevant?

  Dec. 22, 2010

• Beyond Marketing and Sales Alignment

  Dec. 15, 2010

• Is Sales a Mere Bystander in Marketing Automation?

  Nov. 30, 2010

• Segmenting IT buyers in Your Marketing Automation Campaigns

  Nov. 22, 2010

• Why are Sales and Marketing Usually Unaligned?

  Oct. 30, 2010

• Nurture The Leads In Your Sales Funnel - On Social Media

  Aug. 27, 2010

• Why 'Sales Ready' is Important in Lead Generation Equation

  July 8, 2010

• Please Don't Sell!!

  May 22, 2010

• Focus on Generating Opportunities not Leads

  May 11, 2010

• Marketing Automation is not = Lead Generation

  May 1, 2010