19 articles by Mike Spataro

• Forcing Innovation

  May 3, 2011

• Getting Pumped for SXSW - A Quick Look Back...

  March 10, 2011

• OMMA Global - What Is the Worth of a Facebook Fan?

  March 2, 2011

• Why "U Can't Touch" MC Hammer When it Comes to Social Media

  Feb. 22, 2011

• Measuring Social Sentiment: Part Art, Part Science

  Feb. 8, 2011

• Why Social Media Success Will Not Be in a Silo

  Feb. 2, 2011

• How Social Data Can Payoff Big When it Comes to Increased Conversions

  Jan. 28, 2011

• The Inflection Point in Social Media: It's Here

  Dec. 3, 2010

• Social Intelligence: Defined for the Enterprise

  Nov. 18, 2010

• Four Key Steps to Normalizing Social Media Listening and Intelligence Across the Enterprise

  Nov. 12, 2010

• Social Media Bells & Whistles: A Word of Caution

  Oct. 20, 2010

• Social Junk or Social Treasure: What Social Media Data Should You Care About?

  Sept. 17, 2010

• Will Social Media Raise the Bar for Offline Experiences?

  Sept. 7, 2010

• Social Servicing - A First Step to Social CRM

  Sept. 1, 2010

• New Forrester Report on "Why Brand Matters to Socially Connected Consumers"

  Oct. 16, 2008

• PR in a New Media World

  Aug. 17, 2008

• Brands Should Find Their Social Media Champions (SMCs)

  Aug. 5, 2008

• Social Media Insights from the Front Row

  July 2, 2008

• "Measuring Engagement is Hard," Says Forrester's Brian Haven

  June 24, 2008