Mike Brooks is founder and principle of Mr. Inside Sales, a Los Angeles based inside sales consulting and training firm, and author of the award winning books on inside sales: "The Real Secrets of the Top 20%," and "The Ultimate Book of Phone Scripts." Voted one of the most Influential Inside Sales Professionals two years in a row by The American Association of Inside Sales Professionals, Mike is recognized as a leader in the industry. Mike works as an executive coach working with business owners and V.P.s of inside sales, and also conducts inside sales training for front line sales reps. Mike started his career in the financial and securities industry and quickly became the top producer out of 5 branch offices in Southern California. Promoted to Executive Vice President of Sales, he developed a Top 20% Inside Sales Training program that doubled corporate sales of private placements from 27 million a year to over 58 million in 1988, and then more than doubled that again in 1989 - total revenue over 112 million. Since that time Mike has consulted with business owners in many different industries, and his experience has proven that the 80/20 rule applies to all sales teams regardless of industry and, moreover, that once sales reps and managers learn and apply best practice Top 20% techniques and strategies, their sales performance (and morale) immediately improves. You can read more about his sales philosophy by visiting: www.MrInsideSales.com