My role role is to plan and deliver the Telefonica Europe Global and European digital and social media vision and initiatives and make sure we continue to be seen as a beacon of both social media innovation and best practice.
I was previously Head of the award-winning O2 UK social media team, which recently won the inaugural Twitter flock award for outstanding use of the Twitter platform.
I'm also passionate about the concept of "social business" and how we can take learnings from customer behaviours and activity on our social channels and more deeply integrate them across the whole of our business.
29 ARTICLES BY Paul Fabretti
- Oct. 30, 2013 Useful Pointers for Your Social Media Strategy
- Oct. 16, 2013 The Dichotomy of Social Advertising and Brand Affinity
- Jan. 4, 2013 Edgerank Is Its Own Worst Enemy
- June 26, 2012 We're half way through the year - so has the digital agenda changed?
- June 15, 2012 Social platforms up their advertising game
- May 29, 2012 Exciting New Changes to Facebook Timeline
- April 2, 2012 Facebook's Timeline for Pages - the Impact So Far
- Feb. 13, 2012 This Chart Helps You Understand Mobile
- Feb. 10, 2012 Beware the 3 P's: Pinterest, Path and Privacy
- Jan. 26, 2012 Insights 12 - What Needs to Be on Your Digital Agenda in 2012? Nine of 10 - Social TV
- Jan. 25, 2012 Insights 12 - What Needs to Be on Your Digital Agenda in 2012? Eight of 10 - Social Websites
- Jan. 24, 2012 Insights 12 - What Needs to Be on Your Digital Agenda in 2012? Seven of 10 - Social CRM
- Jan. 23, 2012 Insights 12 - What Needs to Be on Your Digital Agenda in 2012? Six of 10 - Social Commerce
- Jan. 19, 2012 Insights 12 - what needs to be on your digital agenda in 2012: Platform Management
- Jan. 18, 2012 Insights 12 - Your Digital Agenda in 2012 - Fourth of 10 - Definition of Influence
- Jan. 17, 2012 What's On Your Digital Agenda in 2012? Three of 10 - Dynamic Personalisation
- Jan. 16, 2012 Insights 12 - What Needs to Be on Your Agenda in 2012: Portable Friends
- Jan. 13, 2012 Insights 12 - What Needs to Be on Your Agenda in 2012: Privacy
- Oct. 2, 2011 KRED - Could Peoplebrowsr Have the Answer to Influence?
- Sept. 27, 2011 Facebook is Bringing the Web to It - Trust Now Usurps Influence
- Sept. 16, 2011 Facebook just isn't working for Brands
- Sept. 13, 2011 The Proof that Groupon Damages Your Business's Reputation
- Aug. 22, 2011 Social TV Just Got the Kick It Needed
- July 28, 2011 Time Management in Social Media - the definitive guide
- June 30, 2011 Some Initial Thoughts on Google+