As we all (should know) The Cluetrain Manifesto is one of the most important pieces of writing to explain why this whole social media circus/bandwagon/phenomenon is so important.
Some people have never heard of it, some are only just discovering but if I could recommend one book - this would be it (although David's is a pretty good, as is Brian and Geoff's...).
But, whilst it has been available for free since 1999, and in available in print in all the usual places, it's 95 theses were always a bit of a bugger to read until now...so, thanks to the tecorporation and SODB, we have the 95 Cluetrain Theses in easily consumable Slideshare format.
Enjoy.
Learn.
Implement.
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