Peter is the Co-Founder, Chief Product Officer and Chief Marketing Officer of Stackla, the leading user-generated content (UGC) marketing platform that puts customer stories at the heart of brand marketing.
Pete founded Stackla in 2012 after spending years as a journalist, editor and director of content for sports brands. At Stackla, Pete helps the world's leading brands - like McDonald's, Toyota, Expedia and Sony - discover authentic, compelling customer content across the social web and showcase them at scale throughout their core marketing channels to help increase engagement, strengthen customer trust and drive sales.
2 articles by Peter Cassidy
- Nov. 21, 2017
- June 27, 2017