Olivier Choron
CEO and Founder, purechannelapps LTD | @purechannelappsOlivier Choron, CEO and Founder, purechannelapps™
Over the last twenty years, Olivier has become an expert in the development and implementation of channel programmes in the high technology sector.
Olivier spent his early days developing industry-first SMB channel/ marketing initiatives and Partner Relationship Management systems (PRM) in EMEA and globally, at a time when all vendors focused solely on enterprise markets.
Olivier founded purechannelapps in 2011 when he saw a gap in the social media market. The company's leading social media amplification platform - socialondemand® - is now used by some of the leading brands in the world, including Microsoft, Adobe, McAfee, Symantec, Xerox and Mountain Hardwear/Columbia Sports.
25 articles by Olivier Choron
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How to Expand Your Audience on Social Media
Dec. 8, 2016 -
5 Ways to Maximize Your Reach Through Social Advocates
May 27, 2016 -
5 KPIs for Measuring the Success of Your Employee Advocacy Program
April 22, 2016 -
Your Employees' Voice Really Matters on Social
April 8, 2016 -
5 Ways to Make Social Media Work for You
Oct. 17, 2015 -
Why Your Marketing Team Should Not Be the Only One Promoting Your Brand
Oct. 5, 2015 -
How to Create the Perfect Email Marketing Template
June 3, 2015 -
Enable Social Selling - Launch Employee Advocacy the Way F5 Has (Sponsored)
May 21, 2015 -
Enable Social Selling: Launch Employee Advocacy
April 23, 2015 -
7 Signs Your Brand Is Doing Social Media Wrong
April 16, 2015 -
How to Effectively Engage With Your Connections on Social Media
April 1, 2015 -
7 Rules You Must Follow for Email Marketing
March 27, 2015 -
Make Your Titles Magnetic
March 20, 2015 -
5 Reasons Every Brand Should Embrace Social Media Employee and Channel Advocacy Programs
March 13, 2015 -
Change Is Good: A Social Media Strategy
Feb. 27, 2015 -
Social Media Amplification Works: Ask Microsoft Channel Partners
Feb. 22, 2015 -
Testing, Testing 1, 2, 3: Email A/B Testing Best Practices
Jan. 30, 2015 -
Why Localization Is Key to Your 2015 Strategy
Jan. 23, 2015 -
Social Employees: The New (Old) Trend
Oct. 15, 2014 -
Your Future Business Is a Social Business
Oct. 3, 2014 -
Social Selling Starts with Influencing Buyers Before They've Even Contacted You
Sept. 19, 2014 -
Content May Be King, But Content Distribution Is Definitely Queen
Aug. 19, 2014 -
Are Social Media Teams Shrinking or Changing?
July 25, 2014 -
Marketing Through Your Partners: What to Remember
June 27, 2014 -
Can FMCG and Retail Brands Learn from IT Companies and Their Social Media Strategies?
June 26, 2014