Social media is a great place for people to find out about companies, offering great opportunities for businesses to interact with and market to their customers. For those that want to stay ahead of the curve when it comes to the opportunities that social media presents for connecting with consumers, it’s important to realize the importance of social media etiquette; that is, the dos and don’ts of running and managing social media channels for your business.
In the ever-changing social media landscape, image-based platforms like Pinterest, SnapChat and Instagram are enjoying a rapid growth as the power of visual content becomes increasingly important, from both a consumer and marketer point of view.
When you consider that 66.7% of public brand mentions on social media come from Twitter, it’s worth taking the platform seriously. Everything from the design of the headers and logos, to the time and structure of the tweet needs to be on form for your brand to succeed and stand out on the channel; social reputation and the way you interact with your target audience in a target moment is key on such a public platform.