Mayra Ruiz-McPherson is brand journalist, digital strategist and founder of Ruiz McPherson Communications, a marketing ingeniuty practice based out of Northern Virginia. She's also founder and community manager of the online career community for social media professionals, SocialMediaJobsDC.com which she launched in 2011. In between client work, Mayra is a prolific writer, speaker and presenter on topics centered around social media trends, advocate marketing and brand engagement.