Sarah heads up the social media marketing program and team at ServiceNow, the enterprise cloud company. With a background in content marketing and customer reference marketing, Sarah is focused on strong storytelling and brand advocacy as key components of the social infrastructure. A passion for food and wine has spurred many side projects, including her food blog, The Chocolate Fig, a monthly column in her local newspaper, and plenty of travel. Sarah has been featured as a Top 50 Leader in Social Employee Advocacy and regularly writes on best practices in social business. Follow her on Twitter: @smanning1000.